Informally, our partnership kicked off with a meeting at Global Pet Expo, where we shared our experiences in the pet industry and talked manufacturing innovation and marketing trends. We did most of this, as one does, while walking miles around the showroom floor, occasionally stopping to point out and discuss booths and brands that interested… Continue reading <span class="meta-nav">→</span>
If you’re in the food industry, you know Bunge North America. If not, you’ve likely at least enjoyed a food, beverage, or supplement that included Bunge’s sustainable, plant-based specialty oils or milled grains. In consumer packaged goods and in foodservice establishments worldwide, Bunge ingredients add value to the food supply. In our early work together,… Continue reading <span class="meta-nav">→</span>
The consumer pet space is booming. From our earlier years helping take FURminator from a niche brand to a household name through year after year of walking the oddly cushioned floors of Global Pet Expo and SuperZoo, we’ve witnessed, branded, and consulted through a lot of pet industry growth, especially in dental pet care. It’s… Continue reading <span class="meta-nav">→</span>
True Residential (consumer) is a division of True Manufacturing (foodservice), the global leader in commercial refrigeration. True Residential benefits greatly from the heritage of its parent company on the manufacturing end but not much on the brand equity side, at least not with the audience segments mentioned above. For all intents and purposes, when we… Continue reading <span class="meta-nav">→</span>
What Elemend Health did have is significant expertise developing and marketing trace minerals for B2B pet and animal nutrition. So when they decided it was time to develop their own CPG supplement brand for the human nutrition space, they asked us to lead them through the from-scratch-creation and launch of a consumer supplement line. In… Continue reading <span class="meta-nav">→</span>
The launch schedule was as ambitious as their mission. Merit Functional Foods planned to publicly unveil the new brand at one of the largest B2B dietary supplement, functional food, and sports nutrition trade shows in the world: SupplySide West. The Merit team shared MarketPlace’s belief that in order to develop a brand with impact, a… Continue reading <span class="meta-nav">→</span>