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Brand Naming

B2C and B2B Naming at MarketPlace. Everyone understands what a name is. We all understand the basic components of language that combine to form a brand name. Yet naming is perhaps the most misunderstood of all brand disciplines.   With hundreds of naming projects under our belt, we know what work a brand name should do, and we know why brand naming fails.… Continue reading <span class="meta-nav">→</span>

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