The Situation When pet supplement line Huggibles was acquired, the brand owners came to MarketPlace for its rebrand. We (literally) embraced the opportunity to disrupt the online pet supplement space with careful consideration for Amazon as the primary sales channel. Armed with consumer insights, our team got to work repositioning Huggibles as the potent pet supplement… Continue reading <span class="meta-nav">→</span>
Informally, our partnership kicked off with a meeting at Global Pet Expo, where we shared our experiences in the pet industry and talked manufacturing innovation and marketing trends. We did most of this, as one does, while walking miles around the showroom floor, occasionally stopping to point out and discuss booths and brands that interested… Continue reading <span class="meta-nav">→</span>
The consumer pet space is booming. From our earlier years helping take FURminator from a niche brand to a household name through year after year of walking the oddly cushioned floors of Global Pet Expo and SuperZoo, we’ve witnessed, branded, and consulted through a lot of pet industry growth, especially in dental pet care. It’s… Continue reading <span class="meta-nav">→</span>
Brand Positioning Strategy We’d worked with FURminator for about six months—B2B pet industry marketing, sales collateral, and a consumer print campaign—when they told us that they wanted to move FURminator from its position as a steady, specialty brand to a household name. As brand strategists, we were eager to take on the challenge of such… Continue reading <span class="meta-nav">→</span>
Product Launch Strategy TropiClean was preparing to launch a new pet oral care product, Fresh Breath Drops, with a unique squeeze bottle format providing previously unseen convenience. Oral care for pets is very important but often quite inconvenient for pet owners, so TropiClean believed they had a strong offering and wanted to ensure a successful… Continue reading <span class="meta-nav">→</span>