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Mend + Defend

Mend Defend Colostrum packaging

What Elemend Health did have is significant expertise developing and marketing trace minerals for B2B pet and animal nutrition. So when they decided it was time to develop their own CPG supplement brand for the human nutrition space, they asked us to lead them through the from-scratch-creation and launch of a consumer supplement line. In… Continue reading <span class="meta-nav">→</span>

Merit Functional Foods

Merit Functional Foods header image, peas

The launch schedule was as ambitious as their mission. Merit Functional Foods planned to publicly unveil the new brand at one of the largest B2B dietary supplement, functional food, and sports nutrition trade shows in the world: SupplySide West. The Merit team shared MarketPlace’s belief that in order to develop a brand with impact, a… Continue reading <span class="meta-nav">→</span>