How do you rebrand a beloved pantry staple that holds over 100 years of nostalgia? By first answering the question: what is the problem you intend to solve? Followed by, is a rebrand strategy the most achievable way to solve it? Outcomes For national pasta brand Ronzoni, MarketPlace shaped a new brand strategy, identity, packaging… Continue reading <span class="meta-nav">→</span>
The Situation The 100-year-old-and-counting brand, Ronzoni Pasta, needed to distinguish itself — an everyday adventure in food product marketing. We narrowed down one of the brand’s key benefits: more shapes and styles to meet every consumer need. The only problem? Consumers were buying the same product on repeat. With over 30 shapes on the shelves,… Continue reading <span class="meta-nav">→</span>
True Residential (consumer) is a division of True Manufacturing (foodservice), the global leader in commercial refrigeration. True Residential benefits greatly from the heritage of its parent company on the manufacturing end but not much on the brand equity side, at least not with the audience segments mentioned above. For all intents and purposes, when we… Continue reading <span class="meta-nav">→</span>
If you’re in the food industry, you know Bunge North America. If not, you’ve likely at least enjoyed a food, beverage, or supplement that included Bunge’s sustainable, plant-based specialty oils or milled grains. In consumer packaged goods and in foodservice establishments worldwide, Bunge ingredients add value to the food supply. In our early work together,… Continue reading <span class="meta-nav">→</span>