We conducted a survey of dog owners to develop insights into consumer perceptions and behaviors regarding supplements for dogs. Continue reading <span class="meta-nav">→</span>
What Shoppers Seek in Pet Supplements
Type: White Paper
The Impact of COVID-19 on Supplement Consumers
To better understand how COVID-19 has affected supplement consumers, MarketPlace conducted a study that reveals a perceived link between immunity and gut health. Continue reading <span class="meta-nav">→</span>
The Consumer Supplement Market: Attitudes and Awareness
Consumers, first and foremost, want to know that their supplements work and do what they claim to do through felt, improved health and validated 3rd-party clinical data. Continue reading <span class="meta-nav">→</span>