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Putting on our Dairy Shoes

video crew at the farm

“Bring rubber boots”—that was my only advice for Elliott, our multimedia producer, the day before we visited a dairy farm for a video we’re producing. Elliott didn’t listen. Poor Elliott’s shoes. Rough start. But the cows sure were cute. Right, Elliott? We started with an up-close and personal tour of the farm as we snapped… Continue reading <span class="meta-nav">→</span>

Unwrapping Food

mug of hot chocolate

When we’re not marketing food, we’re discussing, praising, preparing, or consuming it. Does this qualify us to discuss the holidays? You bet your fruitcake. No matter who, where, or how you are, your holiday memories involve food. The holidays don’t exist because of food, but they probably wouldn’t exist without it. I could recommend trying… Continue reading <span class="meta-nav">→</span>

The Technology of Trust: Building Brand Equity on Social Media

VHS tape

Typically, I pay more notice to my VHS collection of MacGyver episodes than to political conventions, but in 2004, even I cared about politics, as a handful of bloggers was issued press credentials for the Democratic and Republican conventions. This small act of validation signaled a large-scale shift in the way that Americans consume media.… Continue reading <span class="meta-nav">→</span>

Particibrands

consumers in market

I love this word: “Particibrands.” Trendwatching.com (an entity I have a strong affection for) defines the Particibrands trend as “to remain relevant, brands have no choice but to follow, adapt to, but most importantly participate in consumer culture, in all its joyous chaos and excitement.” So what does this mean for the food and beverage… Continue reading <span class="meta-nav">→</span>

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