(This article covering elderberry is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of elderberry, its formulation considerations,… Continue reading <span class="meta-nav">→</span>
Type: Article
Why We Changed Our Domain Name
As a growing brand firm change is always in the air, and we’re excited to share the latest transformation with you. We’ve transitioned from our original domain, “market-pl.com,” to our new home, “marketplacebranding.com.” This was a complex process that required months of care and attention from our team. Wondering why we needed to move domain… Continue reading <span class="meta-nav">→</span>
5 Questions to Ask Before Selling Supplements on Amazon
Amazon Marketplace has transformed the retail landscape and how businesses sell directly to consumers. With over 190 million active monthly users, selling on Amazon can be lucrative for many companies looking to grow their sales. As a member of a supplement company, you may have searched “Can I sell supplements on Amazon?” or “How do I… Continue reading <span class="meta-nav">→</span>
Ingredients on the Rise: Blue-Green Algae (Spirulina)
(This article covering blue-green algae (spirulina) is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of spirulina, its… Continue reading <span class="meta-nav">→</span>
Ingredients on the Rise: Butterfly Pea Flower
(This article covering butterfly pea flower is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of the pea… Continue reading <span class="meta-nav">→</span>
What is Threads: The New Twitter or Innovative New Platform?
Within the first 24 hours of the launch announcement, Mark Zuckerberg’s newest addition to the Meta portfolio succeeded in garnering 30 million users. Threads, a text-based app currently only available on mobile devices, is poised to become one of the fastest-rising social media platforms. If you are one of the 102 million (and growing) early… Continue reading <span class="meta-nav">→</span>
The Influence of Branded Ingredients in the Dietary Supplement Industry
In the vast landscape of the dietary supplement industry, branded ingredients have emerged as an undeniable force, captivating both nutraceutical manufacturers and consumers alike. Branded ingredients such as Cognizin®, Wellmune, or DE111, serve as cornerstone examples, offering unique benefits and garnering attention in a highly competitive market. So, what makes branded ingredients so appealing? Let’s… Continue reading <span class="meta-nav">→</span>
Ingredients on the Rise: Psyllium Husk
(This article covering psyllium husk is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of psyllium husk, its… Continue reading <span class="meta-nav">→</span>
Google Analytics Migration: GA4 vs Universal Analytics
Brace yourself for the quickly approaching Google Analytics GA4 migration that will transform all Universal properties into Google Analytics 4 properties. It’s important you act now so that there’s less risk of data fragmentation. Let’s delve into the details of this game-changing update and explore what it means for businesses like yours. The Big GA4… Continue reading <span class="meta-nav">→</span>
Ingredients on the Rise: Dragon Fruit
(This article covering dragon fruit is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of dragon fruit, its… Continue reading <span class="meta-nav">→</span>
How to Forecast Trends in Food, Pet, and Wellness
Over the course of almost 11 years partnering with food, pet, and wellness companies, I’ve done a fair bit of what I’ll call “trend forecasting.” Wondering how to forecast trends for the foot, pet, and wellness industries? So, for instance, when we helped a leader in the dog jerky space solve brand architecture and positioning… Continue reading <span class="meta-nav">→</span>
Brandcrumbs: Brand Strength = Facts + Convictions
(This is part of a series of ongoing posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) I reset two internet passwords this week. I feel more secure now. Better than that, I feel strong—because I treated my password resets like a brand… Continue reading <span class="meta-nav">→</span>
Emerging Trends From Natural Products Expo West 2021
If conferencing in 2020 was an unpredictable experience, for our team, attending the hybrid Natural Products Expo West brought some welcome familiarity. Maybe it was just our increased comfort level with virtual events after a year full of them, but as we perused the virtual halls of Natural Products Expo Virtual, we could have sworn… Continue reading <span class="meta-nav">→</span>
Innovative and Disruptive Brands of 2020 in Dietary Supplements
We’re looking back at some of our favorite discoveries of the year 2020 in some of the sectors we serve. This second post of the series, the health and wellness sector, our focus is on dietary supplement brands and products. With the COVID-19 pandemic making personal health a topic of daily concern worldwide, the supplement… Continue reading <span class="meta-nav">→</span>
Innovative and Disruptive Brands of 2020 in Pet
At the end of 2020, we looked back at some of our favorite discoveries of the year in some of the sectors we serve. In this final post of the series, we look at the pet and animal category to find innovative and disruptive brands leading the way in 2020. As it changed so many… Continue reading <span class="meta-nav">→</span>