Trends to Look for at IFT14

Trends inform and inspire all of our work. In the food industry, this means knowing when cupcakes are “out” and doughnuts are “in”; what’s happening with the FDA’s decision on the GRAS designation of partially hydrogenated oils (PHOs); and what the next hot protein ingredient will be (could it be microalgae […]

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A Brand in a Bow Tie

During my teenage years, I worked at a local frozen custard stand. Our uniforms consisted of button downs and bow ties. We punched in with paper time cards. Orders were taken and called out in paperless fashion. It wasn’t quite Mayberry, although it did have a distinctive charm marked by […]

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A Very (Food) Trendy Thanksgiving

A Thanksgiving menu with a trend-inspired twist While recalling classic dishes that make Thanksgiving meals memorable, we reimagined a classic turkey day menu with inspiration from some of our favorite food trends. From the donut domination of 2013 trends to the predicted popularity of ginger in 2014,  here are a few […]

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Why B2B Branding is Good Business

For businesses whose clients are other businesses, branding – or rebranding – isn’t often a top priority. There are always other tasks to tackle, other fires to put out. Who has time for branding with sales to make, supply issues to resolve, new products to launch, and marketing initiatives to […]

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