A Brand in a Bow Tie

During my teenage years, I worked at a local frozen custard stand. Our uniforms consisted of button downs and bow ties. We punched in with paper time cards. Orders were taken and called out in paperless fashion. It wasn’t quite Mayberry, although it did have a distinctive charm marked by […]

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Corporate video or dating profile?

Online dating is difficult due to (among other reasons) its dependence on the written word. It’s difficult, through writing alone, to communicate important things like tone, temperament, and personality—characteristics crucial for compatibility. Photos, too, have significant limitations. Early matching services knew this and used video profiles (a lot of mainstream […]

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Why B2B Branding is Good Business

For businesses whose clients are other businesses, branding – or rebranding – isn’t often a top priority. There are always other tasks to tackle, other fires to put out. Who has time for branding with sales to make, supply issues to resolve, new products to launch, and marketing initiatives to […]

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