Every year we conduct primary research on the U.S. Supplement Consumer—they’re needs, format preferences, behaviors, the active ingredients they seek, their favorite flavors, and more.
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Our Supplement Branding Work
When our historically B2B partner decided it was time to develop their own CPG supplement brand for the human nutrition space, they asked us to lead them through the from-scratch-creation and launch of a consumer supplement line. In other words, what we did for them (as we’ve done for other partners) is help a B2B company convert, grow, and adapt to the new world of D2C.
We’ve developed ingredient brands for digestive health, sports nutrition, cognitive and mood, sleep aid and recovery, and more. We’ve also partnered with innovative companies to develop and launch lifestyle brands, like a keto food brand and a personalized supplement brand for a professional athlete.
Our work in health and wellness ranges from the microbiome to the macroenvironment. The future of the land, the animals, and the soil is a vital, ongoing conversation that we’re having daily with our partners who create meaningful wellness brands for people and pets. Recently, we sent our video team to Green Pastures Farm to be immersed in the world of Greg & Jan Judy, regenerative ranchers, to better understand this aspect of a healthier, happier world that we work so hard to help promote.
From our partners to our trusted media relationships, we’re deeply immersed in the industry. We’re ready to connect with you and help you connect to your audience.
