Brand Strategy

MarketPlace begins with strategy for every project we take on. All branding services and food marketing strategy we offer, all decisions we make, result from sound business decisions and principles and thorough market research. Our strategists have backgrounds in the commercial food industry, branding and marketing agencies, and academic research, and we bring all those complementary perspectives to any marketing or business decision.

We’ve been tested. We know your industry. We love data, brand and product development, and commercialization. Our recommendations flow from a thorough review of your brand, the industry, and the consumer, ensuring that before we pursue any tactics you can be confident that they serve your goals.

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Market Research

Although it may be tempting, in an age where every one of your staff can use Google, to treat professional research as a “nice to have,” we find that successful brands often have the most need for actionable research and strategy.

Having information doesn’t lead directly to action. We gather information using surveys, business analytics, and other tools, but even more importantly, we help you decide what to do with it. We synthesize, contextualize, and apply our market research to every following tactic we pursue.

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Strategic thinking. I want a strategic thinking partner on the marketing side—that’s why I work with MarketPlace.