The term “copywriter” doesn’t quite do it for Kim. She’d prefer “wayfinder + prospector + sculptor” not just because it sounds cooler but also because it better describes her approach to everything she does at MarketPlace. Whether that’s developing a brand voice, penning a one-off print ad, or saying it great online, Kim’s method is thus: find the best path to create a new relationship between product and consumer. Typically, that starts with sifting through as much data as she can for the raw materials she can shape into a relatable, actionable story.
Kim credits her decade-long career, multiple awards, and ten-dollar word jar to the patience of incredible mentors, gobs of wisdom from giants like Malcolm Gladwell, and her own devotion to personal and professional growth. Her background is diverse, filled with initialisms like B2B, CPG, SEO, PPC, 3D, and OOH. As a dog and cat mom and member of the food-as-medicine camp, Kim is exactly the kind of wayspeculptor our partners want speaking for them.