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Jeremy Huggins Staff Photo
Jeremy Huggins Coffee

Jeremy Huggins

DIrector of Naming + Verbal Identity

While “Director of Naming + Verbal Identity” alludes to the role Jeremy serves, it can’t fully capture the contributions he’s made over the course of the last decade to both MarketPlace and our partners. From leading complex global naming projects to delivering high-level positioning for CPG brands to conducting feasibility studies and managing packaging development, Jeremy ensures that all of our brand development work is thorough, thoughtful, and meaningful.

Jeremy’s unique contribution set is due, in no small part, to his wide-ranging years of study, including an English degree, a Master of Divinity, and a Master of Fine Arts in Literary Nonfiction. Given this background and his well-honed ability to make connections among seemingly disparate sources of data, Jeremy offers our partners unique insight and constructive collaboration. His work has contributed directly to the revitalization and increased market share of brands spanning categories, from FURminator to True Residential to Red Star Yeast, and his creative output has directly benefited clients as diverse as a keto food brand, a microalgae startup, and one of the Pac-12’s leading universities.

While there’s no title that fully represents what Jeremy does at MarketPlace, his title is probably the only phrase that he doesn’t fuss over, preferring instead to give his time and energy to our partners and their unique, complex challenges.