Consumer Insights For Building a Post-pandemic Supplement Brand

In the fall of 2019, we conducted a survey to uncover insights into what consumers want in a supplement brand. These findings were presented at the SupplySide West conference in Las Vegas. To better understand how COVID-19 has affected supplement consumers, we recently conducted a follow-up survey. The new findings were shared by Tracy Landau and in partnership with Natural Product Insider’s SupplySide Education Series during a webinar on June 23rd, 2020.

Presentation Deck

White Paper Download

Those same insights are also presented in the White Paper, available for download below. It covers how the COVID-19 pandemic has affected the purchase intent, shopping behaviors, and information-seeking habits of U.S. supplement consumers and the shifts we’ve seen in the demand for immunity support.

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To fully contextualize these new findings, we recommend you read our prior presentation and white paper, published in October of 2019. It provides more comprehensive insights on consumer preferences including emerging/niche ingredients and supplements, formats, claims, and marketing strategies.

If you need guidance in navigating consumer preferences in a post-pandemic landscape or are launching your own supplement brand, we can help with that, too—let’s talk!