In the fall of 2019, we conducted a survey to uncover insights into what consumers want in a supplement brand. These findings were presented at the SupplySide West conference in Las Vegas. To better understand how COVID-19 has affected supplement consumers, we recently conducted a follow-up survey. The new findings were shared by Tracy Landau and in partnership with Natural Product Insider’s SupplySide Education Series during a webinar on June 23rd, 2020.
White Paper Download
Those same insights are also presented in the White Paper, available for download below. It covers how the COVID-19 pandemic has affected the purchase intent, shopping behaviors, and information-seeking habits of U.S. supplement consumers and the shifts we’ve seen in the demand for immunity support.
Enter your email below to download the White Paper
To fully contextualize these new findings, we recommend you read our prior presentation and white paper, published in October of 2019. It provides more comprehensive insights on consumer preferences including emerging/niche ingredients and supplements, formats, claims, and marketing strategies.
If you need guidance in navigating consumer preferences in a post-pandemic landscape or are launching your own supplement brand, we can help with that, too—let’s talk!