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Look Good, Feel Good, Brand Good (Valuing a New Website)

We regularly say that a company’s website, designed and developed correctly, is more than a marketing tool; rather, it’s a brand asset that benefits all marcomm efforts and increases profitability for years to come. Typically, we develop websites as a result of or in tandem with a brand identity project (logo, tagline, positioning, etc.), though, as… Continue reading <span class="meta-nav">→</span>

Nutrition + Convenience + Coziness = Huga

Huga Bar

We’re excited and proud to announce the launch of Hůga. Several months ago, we partnered with (the now-named) Hůga Foods to develop their brand. After an initial conversation about family recipes and gluten-free nutrition, we got to work on the following: • Market assessment• Brand positioning strategy• Brand narrative• Brand name• Product naming• Logo• Wrapper… Continue reading <span class="meta-nav">→</span>

The Trouble with Marketing Natural Foods

It’s widely recognized that consumers are seeking more “green” options, from organic produce to low-footprint proteins. Retailers are stocking more of these products, making the sector one of the fastest-growing areas of the food business for farmers, distributors, and retailers alike. It’s a good time to be selling anything perceived to be green, and companies… Continue reading <span class="meta-nav">→</span>

Regulatory Compliance: from Meh to Marketing

food production line

Food Safety Modernization Act Since the Food Safety Modernization Act (FSMA) was signed into law in 2011, the food industry has been faced with the prospect of greatly increased safety and transparency regulations. Today, those changes are still being rolled out—from much more frequent FDA inspections to stricter requirements for produce—and some regulations are still… Continue reading <span class="meta-nav">→</span>

A Brand in a Bow Tie

chocolate ice cream

During my teenage years, I worked at a local frozen custard stand. Our uniforms consisted of button downs and bow ties. We punched in with paper time cards. Orders were taken and called out in paperless fashion. It wasn’t quite Mayberry, although it did have a distinctive charm marked by nostalgia. Coupled with delicious frozen… Continue reading <span class="meta-nav">→</span>

Marketing the Impossible

cookie dough

We love challenges, whether they’re related to marketing strategy, advertising, brand building, or eating X number of Y in Z minutes. So we especially love it when we partner with a client who enjoys challenges as much as we do. Solazyme Roquette Nutritionals, a new client, is doing amazing things in the food, beverage, and… Continue reading <span class="meta-nav">→</span>

Marketing at the Center of Innovation

exterior signage of roquette innovation center

We’re very excited to be working with Roquette, a world leader in the ingredients industry offering a wide range of products and solutions in human nutrition, pharmacy-cosmetology, paper/board, chemistry-bioindustry, and animal nutrition. Experts in polyols and the leading European producer of maltodextrins, pyrogen-free raw materials, and cationic starches, Roquette has factories in Europe, America, and… Continue reading <span class="meta-nav">→</span>

Translating Hope, Designing Love: G180 and MarketPlace

gateway180 logo

It has long been a tradition of MarketPlace to partner with organizations that give back to the community. One of our favorites is Gateway 180.Gateway180: Homelessness Reversed, located in downtown St. Louis, is a resource for women and children experiencing the unimaginable burden of homelessness. They provide a safe and nurturing emergency shelter along with services… Continue reading <span class="meta-nav">→</span>

The Technology of Trust: Building Brand Equity on Social Media

VHS tape

Typically, I pay more notice to my VHS collection of MacGyver episodes than to political conventions, but in 2004, even I cared about politics, as a handful of bloggers was issued press credentials for the Democratic and Republican conventions. This small act of validation signaled a large-scale shift in the way that Americans consume media.… Continue reading <span class="meta-nav">→</span>

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