These days, marketing requires brands to be highly responsive and integrated in their approach, able to generate the perfect social post at the perfect time or to push updates to their software on a daily and hourly basis. This challenge, among other factors, has driven an increasing number of consumer brands to shift to an… Continue reading <span class="meta-nav">→</span>
As Brand Growth Partners to food + beverage, pet + animal, and health + wellness brands, we’ve worked with a lot of perishable products: milk, cookies, and sandwiches, to name a few, along with the colors and ingredients that go into them. However, refrigerator marketing was one thing we hadn’t tapped into. How We Entered… Continue reading <span class="meta-nav">→</span>
Food is our primary passion at MarketPlace, of course, but it’s definitely not the start and end of our interests. Take pets, for instance. Whether they’re our own or others’, we love pets. MarketPlace is a second home to Cody Landau (our lovely black lab), and we generally play host to a number of other… Continue reading <span class="meta-nav">→</span>
Over the last few months, we’ve worked alongside a successful B2B brand with over 45 years of experience in trace mineral animal supplements to launch its first consumer brand: TruCare Trace Mineral Supplements. We’ve thoroughly enjoyed working through the brand development process with them, beginning with brand discovery and market research, which led to positioning and concepting… Continue reading <span class="meta-nav">→</span>
Why repackage your products? Surveys say that 70% of consumers make their buying decisions at the shelf* and that 68% of purchases are impulse-driven**. These packaging preferences are based on many factors, and in this economy, price is usually close to the top of the list, but not always. I’ve found myself buying a product… Continue reading <span class="meta-nav">→</span>
The secret to every successful food photo Like any art, mastering food photography requires time and hands-on doing. That hands-on part is multi-layered, skill built upon skill built upon skill. From restaurant dishes to protein ingredients to pet treats to gourmet ice, food styling is a complex art, and the skill underpinning any successful photograph… Continue reading <span class="meta-nav">→</span>
We’re pleased with the results of photographing our partner Blue Dog Bakery’s treats: our studio now smells amazing, we have human-grade treats to munch on if we get hungry, and the custom photography will help us better tell our client’s brand story. As much as—and often moreso than—any other element, a brand’s photographic assets communicate… Continue reading <span class="meta-nav">→</span>
There are those days in life where you are filled with so much excitement, joy, and energy you can hardly contain yourself – you instantly want to share it with others. You inevitably know that you can’t literally “share” the joy – at least not in the way that you might share a favorite book… Continue reading <span class="meta-nav">→</span>
After a lot of hard work, we’re proud to announce (and show off a bit of) our partnership with a Midwestern pet food manufacturer and, a bit farther south, Duck Commander. We’ve worked on this dog food (and treats!) project from its infancy, and while there’s still more work to be done, here’s an overview… Continue reading <span class="meta-nav">→</span>
The moment is fleeting. You’d love for time to stop, but it doesn’t. You want the experience to linger, but you can’t hold it. You can, however, click it. And it takes only an instant. How many of your friends and acquaintances use a still camera to record their lives? Pretty much everyone, no doubt.… Continue reading <span class="meta-nav">→</span>
It has long been a tradition of MarketPlace to partner with organizations that give back to the community. One of our favorites is Gateway 180.Gateway180: Homelessness Reversed, located in downtown St. Louis, is a resource for women and children experiencing the unimaginable burden of homelessness. They provide a safe and nurturing emergency shelter along with services… Continue reading <span class="meta-nav">→</span>
There are few things I’d rather do than photograph dogs. It’s the perfect mix of so many of the things I enjoy; not only do I get to spend time with dogs, I get to spend time behind the camera, and I get to see the dogs’ owners’ faces when I show them the results.… Continue reading <span class="meta-nav">→</span>
“Bring rubber boots”—that was my only advice for Elliott, our multimedia producer, the day before we visited a dairy farm for a video we’re producing. Elliott didn’t listen. Poor Elliott’s shoes. Rough start. But the cows sure were cute. Right, Elliott? We started with an up-close and personal tour of the farm as we snapped… Continue reading <span class="meta-nav">→</span>