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Three Powerlifting Disciplines for Powerful Digital Marketing

Powerlifting and digital marketing aren’t typically talked about in the same space. As someone with experience in both, I’d like to change that. Though one features squatting, benching, and deadlifting and the other branding, storytelling, and selling, the same fundamentals are required for success in either. 1. Set Realistic Goals When I was approached to… Continue reading <span class="meta-nav">→</span>

Digital Advertising: The Best Medium for a Modest Budget?

fire and wood

It’s no secret that launching a brand requires significant investment, from product development and manufacturing to brand development and promotion. And while both consumer and B2B brands can benefit from a healthy media mix, digital marketing endures as one of the most cost-efficient ways to reach the audiences who are best served by your product… Continue reading <span class="meta-nav">→</span>

Go There: Data-Driven Marketing

Activity trackers have recently been making news with their data collection and aggregation capabilities—most notably, the heatmaps that fitness-tracking app Strava generated and published based on user data from around the world. While the conversation has largely been focused on tracking of military personnel and national security implications, the story has three key components that… Continue reading <span class="meta-nav">→</span>

Is “Closer Together” Farther Apart? What Facebook Changes Mean for Business

Mark Zuckerberg recently announced a Facebook update in which posts from business Pages will no longer appear in users’ primary News Feed. While paid posts will continue to appear in the News Feed, an impending drop in organic engagement with Page posts means brands need to revisit their social media strategies in anticipation of this… Continue reading <span class="meta-nav">→</span>

Taking the Stress out of Budget Planning Season

The holiday season is staring us down. Seeing Thanksgiving tchotchkes in stores already is stressful, but what’s more stressful about this season is budget planning. If, like us, you’re responsible for marketing products and building brands, this tends to be a precarious time of year, as you’re simultaneously carrying out the remainder of your marketing… Continue reading <span class="meta-nav">→</span>

Banner Ad? No Whey!

photo of chicken

When’s the last time you clicked on a banner ad? Or felt anything but annoyed by one? After years of increasingly aggressive banners – flashing, expanding, even sneaking onscreen – we’ve started to train ourselves, when not actively despising them, to ignore them. But that doesn’t mean they can’t be worth the investment. So why… Continue reading <span class="meta-nav">→</span>

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