Food Safety Modernization Act Since the Food Safety Modernization Act (FSMA) was signed into law in 2011, the food industry has been faced with the prospect of greatly increased safety and transparency regulations. Today, those changes are still being rolled out—from much more frequent FDA inspections to stricter requirements for produce—and some regulations are still… Continue reading <span class="meta-nav">→</span>
Service: Packaging Design
A Brand in a Bow Tie
During my teenage years, I worked at a local frozen custard stand. Our uniforms consisted of button downs and bow ties. We punched in with paper time cards. Orders were taken and called out in paperless fashion. It wasn’t quite Mayberry, although it did have a distinctive charm marked by nostalgia. Coupled with delicious frozen… Continue reading <span class="meta-nav">→</span>
The Labels Behind Pet Nutrition Marketing
When it comes to food ingredient labels, consumers are savvier than ever, and those shelf-smarts have, over the last few years, begun extending to ingredient lists for our pets’ food, but all is not yet perfectly clear, even for the shrewdest of label readers. As with human nutrition, pet ingredient lists, due to terminology, don’t… Continue reading <span class="meta-nav">→</span>
Be Held: The Art of Packaging
I didn’t have the type of mother who said things like, “Well, you’re a sight to behold,” but if I did, she would have said that to me just about every day during my middle school years. I regret many of the outfits I wore in the mid- to late-eighties, but not because I dressed… Continue reading <span class="meta-nav">→</span>
Package Design Preferred 3 to 1
Store brands, over the last two years, have protected or increased their market share in 75% of the top 100 consumer packaged goods categories* For over a decade, private label brands have outpaced national brand favorites in several categories. The economy, to a significant degree, has driven consumers to explore private labels. But the economy… Continue reading <span class="meta-nav">→</span>
Fresh Positioning
Landshire is a manufacturer and marketer of packaged sandwiches and snacks distributed throughout the United States. Landshire had a business-to-business website and needed a consumer-driven website that also promoted their companies’ growing capabilities. Moreover, Landshire was receiving pressure from Walmart to boost sales or face the loss of shelf space. We worked with Landshire to… Continue reading <span class="meta-nav">→</span>