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Brand Complements for Animal Supplements

sheep in field

Over the last few months, we’ve worked alongside a successful B2B brand with over 45 years of experience in trace mineral animal supplements to launch its first consumer brand: TruCare Trace Mineral Supplements. We’ve thoroughly enjoyed working through the brand development process with them, beginning with brand discovery and market research, which led to positioning and concepting… Continue reading <span class="meta-nav">→</span>

Best Pet Marketing Agencies

Who are the best pet marketing agencies? Chances are good that you’re reading this because you searched for “best pet marketing agencies” or something close to it (“pet advertising,” e.g.). That would make perfect sense; though your situation is personal and specific, it’s much easier to start big and narrow from there. This is the… Continue reading <span class="meta-nav">→</span>

2017: the Year of Unbranding?

The Guardian reports that the large UK bookstore chain Waterstones has opened three small branches without the chain’s branding. The three stores are individually named—Southwold Books, Harpenden Books, and The Rye Bookshop—located in small towns that previously lacked a bookstore, and have a smaller footprint than the typical branded store. Waterstones managing director told The… Continue reading <span class="meta-nav">→</span>

Nutrition + Convenience + Coziness = Huga

Huga Bar

We’re excited and proud to announce the launch of Hůga. Several months ago, we partnered with (the now-named) Hůga Foods to develop their brand. After an initial conversation about family recipes and gluten-free nutrition, we got to work on the following: • Market assessment• Brand positioning strategy• Brand narrative• Brand name• Product naming• Logo• Wrapper… Continue reading <span class="meta-nav">→</span>

The Trouble with Marketing Natural Foods

It’s widely recognized that consumers are seeking more “green” options, from organic produce to low-footprint proteins. Retailers are stocking more of these products, making the sector one of the fastest-growing areas of the food business for farmers, distributors, and retailers alike. It’s a good time to be selling anything perceived to be green, and companies… Continue reading <span class="meta-nav">→</span>

Regulatory Compliance: from Meh to Marketing

food production line

Food Safety Modernization Act Since the Food Safety Modernization Act (FSMA) was signed into law in 2011, the food industry has been faced with the prospect of greatly increased safety and transparency regulations. Today, those changes are still being rolled out—from much more frequent FDA inspections to stricter requirements for produce—and some regulations are still… Continue reading <span class="meta-nav">→</span>

A Brand in a Bow Tie

chocolate ice cream

During my teenage years, I worked at a local frozen custard stand. Our uniforms consisted of button downs and bow ties. We punched in with paper time cards. Orders were taken and called out in paperless fashion. It wasn’t quite Mayberry, although it did have a distinctive charm marked by nostalgia. Coupled with delicious frozen… Continue reading <span class="meta-nav">→</span>

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