Officially launching a website isn’t the exhale that it used to be. We certainly high-fived and enjoyed the moment recently after we hit the “Publish” button on a new social site for our client FURminator, but we sat right back in our seats after the high-five and got back to work creating more content. The… Continue reading <span class="meta-nav">→</span>
When’s the last time you clicked on a banner ad? Or felt anything but annoyed by one? After years of increasingly aggressive banners – flashing, expanding, even sneaking onscreen – we’ve started to train ourselves, when not actively despising them, to ignore them. But that doesn’t mean they can’t be worth the investment. So why… Continue reading <span class="meta-nav">→</span>
Why social media for B2B? When the first social media platforms started popping up – Twitter, facebook, Instagram – people didn’t know what to use them for. “Do I really need to share my every waking thought in 140-character increments? Do my friends really need to see an artfully arranged photo of every meal I… Continue reading <span class="meta-nav">→</span>
On Tuesday, January 15, Facebook introduced its latest update, Graph Search. As this new functionality is rolled out, users will be able to search – and be found – in new ways. Instead of simply seeking a person, place, or thing, Facebook users will be empowered to qualify searches with people my friends know, places… Continue reading <span class="meta-nav">→</span>
Initiate dinner plans with friends through Facebook, seek out Yelp reviews before choosing a restaurant, arrive at the location and check in on Foursquare, crowdsource menu recommendations through Twitter, photograph and post an image of your meal with Instagram – all before taking your first bite. Welcome to dining in a social media society. With… Continue reading <span class="meta-nav">→</span>
As the taste of Thanksgiving fades with the last leftover turkey sandwich, we begin to anticipate the arrival of upcoming holidays and the dishes that will mark those occasions. While Christmas or Hanukkah may come to mind, there are a number of lesser-known holidays right around the corner. Take November 30th, for instance; it’s National… Continue reading <span class="meta-nav">→</span>
The moment is fleeting. You’d love for time to stop, but it doesn’t. You want the experience to linger, but you can’t hold it. You can, however, click it. And it takes only an instant. How many of your friends and acquaintances use a still camera to record their lives? Pretty much everyone, no doubt.… Continue reading <span class="meta-nav">→</span>
From day one, MarketPlace has championed an undisputed fact of food marketing: a successful product sells into the unique desires and ever-changing tastes of the end-consumer. If droves of consumers start tweeting about their love for earthworm flavor or gym-sock aroma, food and beverage R&D teams will be working hard to capture the essence of… Continue reading <span class="meta-nav">→</span>
Typically, I pay more notice to my VHS collection of MacGyver episodes than to political conventions, but in 2004, even I cared about politics, as a handful of bloggers was issued press credentials for the Democratic and Republican conventions. This small act of validation signaled a large-scale shift in the way that Americans consume media.… Continue reading <span class="meta-nav">→</span>
MarketPlace is proud to be a Sensient partner, so we were excited recently to be notified by BNP Media that our Sensient Colors’ Beverage Ad (“The Bold Difference In Your Brand”) achieved high recognition and recall scores, resulting in an Advertising Excellence Award as issued by AdScore® Publication Research. AdScore is an independent research firm… Continue reading <span class="meta-nav">→</span>