Over the course of almost 11 years partnering with food, pet, and wellness companies, I’ve done a fair bit of what I’ll call “trend forecasting.” Wondering how to forecast trends for the foot, pet, and wellness industries? So, for instance, when we helped a leader in the dog jerky space solve brand architecture and positioning… Continue reading <span class="meta-nav">→</span>
Welcome to our Webinar on emerging pet trends. Have you ever encountered a person who looks like their pet? Some speculate that this curious phenomenon may be due to mere-exposure effect. Put simply, people tend to favor the familiar. And as people become more familiar with functional ingredients, sustainability, the microbiome, and beyond, these familiar… Continue reading <span class="meta-nav">→</span>
These days, marketing requires brands to be highly responsive and integrated in their approach, able to generate the perfect social post at the perfect time or to push updates to their software on a daily and hourly basis. This challenge, among other factors, has driven an increasing number of consumer brands to shift to an… Continue reading <span class="meta-nav">→</span>
Here’s something that you don’t need team meetings for: showing empathy to your customers. This is the time to turn off your regularly scheduled posts and to communicate as thoughtfully as possible. To be sure, it’s not insensitive to try to continue business while flattening curves and social distancing, but how can we as marketers… Continue reading <span class="meta-nav">→</span>
“B2B or B2C?” Often among the first things agencies ask their prospective partners is this question of initialisms, delineating whether the company aims to reach an industry or a consumer audience. Conventionally, B2B and B2C marketing share little in terms of technique, channel, or sensibility. A categorical difference in audience extends to numerous considerations that… Continue reading <span class="meta-nav">→</span>
Powerlifting and digital marketing aren’t typically talked about in the same space. As someone with experience in both, I’d like to change that. Though one features squatting, benching, and deadlifting and the other branding, storytelling, and selling, the same fundamentals are required for success in either. 1. Set Realistic Goals When I was approached to… Continue reading <span class="meta-nav">→</span>
Who are the best pet marketing agencies? Chances are good that you’re reading this because you searched for “best pet marketing agencies” or something close to it (“pet advertising,” e.g.). That would make perfect sense. Though your situation is personal and specific, it’s much easier to start big and narrow from there. This is the… Continue reading <span class="meta-nav">→</span>
We’re excited and proud to announce the launch of Hůga. Several months ago, we partnered with (the now-named) Hůga Foods to develop their brand. After an initial conversation about family recipes and gluten-free nutrition, we got to work on the following: • Market assessment• Brand positioning strategy• Brand narrative• Brand name• Product naming• Logo• Wrapper… Continue reading <span class="meta-nav">→</span>
It’s widely recognized that consumers are seeking more “green” options, from organic produce to low-footprint proteins. Retailers are stocking more of these products, making the sector one of the fastest-growing areas of the food business for farmers, distributors, and retailers alike. It’s a good time to be selling anything perceived to be green, and companies… Continue reading <span class="meta-nav">→</span>
As a category, functional foods is among the biggest trends in the food industry, as consumers seek products with added nutrition and food companies attempt to differentiate their offerings. For marketers, these products pose a challenge: talking about benefits which are often couched in confusing (or outright offputting) scientific jargon. Although many nutritional terms have… Continue reading <span class="meta-nav">→</span>
During the power outage that halted Super Bowl XLVII, one tweet made a bright impression, becoming one of the most retweeted messages of all time. The tweet itself: “Power out? No problem.” It was accompanied by an image of a dimly lit Oreo and the caption “You can still dunk in the dark.” In addition… Continue reading <span class="meta-nav">→</span>
When’s the last time you clicked on a banner ad? Or felt anything but annoyed by one? After years of increasingly aggressive banners – flashing, expanding, even sneaking onscreen – we’ve started to train ourselves, when not actively despising them, to ignore them. But that doesn’t mean they can’t be worth the investment. So why… Continue reading <span class="meta-nav">→</span>
You look out the window and spot a ticket tucked under your windshield wiper. Apparently, you can’t park on the 33rd% of the north corner of the block between 1:47 and 3:43 PM on the seventeenth cloudy day of the summer equinox as defined by the City Planning Commission’s Tertiary Regulations Committee. You’re in no… Continue reading <span class="meta-nav">→</span>