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Marketing at the Center of Innovation

exterior signage of roquette innovation center

We’re very excited to be working with Roquette, a world leader in the ingredients industry offering a wide range of products and solutions in human nutrition, pharmacy-cosmetology, paper/board, chemistry-bioindustry, and animal nutrition. Experts in polyols and the leading European producer of maltodextrins, pyrogen-free raw materials, and cationic starches, Roquette has factories in Europe, America, and… Continue reading <span class="meta-nav">→</span>

The Technology of Trust: Building Brand Equity on Social Media

VHS tape

Typically, I pay more notice to my VHS collection of MacGyver episodes than to political conventions, but in 2004, even I cared about politics, as a handful of bloggers was issued press credentials for the Democratic and Republican conventions. This small act of validation signaled a large-scale shift in the way that Americans consume media.… Continue reading <span class="meta-nav">→</span>

Fresh Positioning

custom photo of landshire sandwich

Landshire is a manufacturer and marketer of packaged sandwiches and snacks distributed throughout the United States. Landshire had a business-to-business website and needed a consumer-driven website that also promoted their companies’ growing capabilities. Moreover, Landshire was receiving pressure from Walmart to boost sales or face the loss of shelf space. We worked with Landshire to… Continue reading <span class="meta-nav">→</span>

Brand Extension

sweet treats

Baldwin Richardson Foods is a manufacturer of ingredients and products for the industrial and foodservice markets.  Additionally…they produce and market (3) distinct consumer brands.  Challenging?  Yes.  In approaching the development of this new website, our two largest tasks were to 1) develop a brand face for Baldwin Richardson as an identity did not exist and… Continue reading <span class="meta-nav">→</span>

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