We’re looking back at some of our favorite discoveries of the year 2020 in some of the sectors we serve. This second post of the series, the health and wellness sector, our focus is on dietary supplement brands and products. With the COVID-19 pandemic making personal health a topic of daily concern worldwide, the supplement… Continue reading <span class="meta-nav">→</span>
Service: Business Strategy
Innovative and Disruptive Brands of 2020 in Pet
At the end of 2020, we looked back at some of our favorite discoveries of the year in some of the sectors we serve. In this final post of the series, we look at the pet and animal category to find innovative and disruptive brands leading the way in 2020. As it changed so many… Continue reading <span class="meta-nav">→</span>
Innovative and Disruptive Brands of 2020 in Food and Beverage
Here at the end of a disrupted and disruptive year, we’re looking back with gratitude at some of the good things of the year. Specifically, in this post and following, we’ll be examining some of our favorite discoveries of the year in each of the sectors we serve, in our second annual series on innovative and disruptive food and… Continue reading <span class="meta-nav">→</span>
Should I Build an In-house Agency?
These days, marketing requires brands to be highly responsive and integrated in their approach, able to generate the perfect social post at the perfect time or to push updates to their software on a daily and hourly basis. This challenge, among other factors, has driven an increasing number of consumer brands to shift to an… Continue reading <span class="meta-nav">→</span>
A Regenerative Supply Chain
At MarketPlace, we love to do our small part in making those connections. Have a healthy ingredient to promote? We can help. Looking to upgrade your supply chain with better connections to healthy ingredients or nutrient-dense foods? We can help there too. Continue reading <span class="meta-nav">→</span>
What Shoppers Seek in Pet Supplements
We conducted a survey of dog owners to develop insights into consumer perceptions and behaviors regarding supplements for dogs. Continue reading <span class="meta-nav">→</span>
In snack bars, ingredients tell the brand’s story
MarketPlace and SupplySide’s Education Series 2020
In the fall of 2019, we conducted a survey to uncover insights into what consumers want in a supplement brand. These findings were presented at the SupplySide West conference in Las Vegas. We conducted a follow-up survey to better understand how supplement consumers have been affected after COVID-19. Our CMO Tracy Landau shared these findings… Continue reading <span class="meta-nav">→</span>
5 Steps to Feeding 9 Billion
9,000,000,000. Nine billion. If you’re paying attention to news about food and the environment, you’re probably hearing that number, which represents the likely size of the global population by the middle of the century, up two billion from where we are now. The biggest concern about this growth is how the planet will hold up,… Continue reading <span class="meta-nav">→</span>
Brandcrumbs: the “Authentic” Brand Position Isn’t What it Is (is it?)
(This is the first in a series of ongoing posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) I do not like “it is what it is.” Because “it is what it is” means nothing. Because it means everything. It means that you… Continue reading <span class="meta-nav">→</span>
Brandcrumbs: Your Marketing Word of the Year Should be “Culture”
(This is part of a series of ongoing posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) Like many in the branding and marketing world, we use the word “culture” a lot. We say things like “a successful company needs to create a… Continue reading <span class="meta-nav">→</span>
Innovative and Disruptive Brands of 2019 in Food and Beverage
We’re looking back at some of our favorite discoveries of the year 2019 in a series of posts covering each of the sectors we serve. In this first post of the series, we’re looking at innovative and disruptive brands in food and beverage. As always, we avidly watched developments in food and beverage—not only as… Continue reading <span class="meta-nav">→</span>
Innovative and Disruptive Brands of 2019 in Pet
We’re looking back at some of our favorite discoveries of the year 2019 in a series of posts covering each of the sectors we serve. In this, the third of the series, we look at the pet and animal market. As Americans have developed higher expectations for pet product brands and services, innovation in this… Continue reading <span class="meta-nav">→</span>
Innovative and Disruptive Brands of 2019 in Dietary Supplements
We’re looking back at some of our favorite discoveries of 2019 in a series of posts covering each of the sectors we serve. In this post, we look at the health and wellness sector, with a focus on human dietary supplements. This is a constantly changing sector that reflects new health challenges and solutions in… Continue reading <span class="meta-nav">→</span>
Why “Human-Grade”? Investigating a Pet Food Claim
Among the industries we serve, the pet products segment ranks as one of the most dynamic. New products and companies rise and fall on a regular basis, and consumers show themselves willing to at least trial new products frequently. In this ever-changing marketplace, however, pet food and products steadily mirror trends in human food toward… Continue reading <span class="meta-nav">→</span>