Marketing pet food to pet supplement consumers
Service: Business Strategy
Experiential nutrition—what’s next in functional food and beverage?
Exploring Life & Business with Tracy Landau of MarketPlace
Why premium pet food brands should look to pet supplement shoppers for audience insights
Proactive prevention: Looking to the future of supplements for seniors
Pet supplement buyers adopt trends early, like branded ingredients
Unlocking Insights into the Supplement Consumer: 2022 Trends and Opportunities
Insights into the 2022 supplement consumer’s awareness, attitudes, and behaviors. Continue reading <span class="meta-nav">→</span>
White Paper: Unlocking Insights into the Supplement Consumer
Food Full Circle Podcast: Brand Archetypes
Food Full Circle, presented by MarketPlace, explores the cyclical way in which the food industry is transformed by consumer demand and through products that are increasingly healthy, sustainable, accessible, and delightful. Finally, it unpacks how nutrition industry execs can cultivate meaningful and successful brand experiences—the bridges that connect innovation to consumer and, ultimately, complete this… Continue reading <span class="meta-nav">→</span>
Consumers want it all from immune health products
Survey looks at consumers’ interest in functional indulgence
Functional indulgence category has room for brownies, ice cream
Protein-fortified coffee beverages
How to Forecast Trends in Food, Pet, and Wellness
Over the course of almost 11 years partnering with food, pet, and wellness companies, I’ve done a fair bit of what I’ll call “trend forecasting.” Wondering how to forecast trends for the foot, pet, and wellness industries? So, for instance, when we helped a leader in the dog jerky space solve brand architecture and positioning… Continue reading <span class="meta-nav">→</span>
Webinar: Emerging Pet Trends Influenced by Human Health and Wellness
Welcome to our Webinar on emerging pet trends. Have you ever encountered a person who looks like their pet? Some speculate that this curious phenomenon may be due to mere-exposure effect. Put simply, people tend to favor the familiar. And as people become more familiar with functional ingredients, sustainability, the microbiome, and beyond, these familiar… Continue reading <span class="meta-nav">→</span>