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Brandcrumbs: Brand Strength = Facts + Convictions

forecasting trends

(This is part of a series of ongoing posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) I reset two internet passwords this week. I feel more secure now. Better than that, I feel strong—because I treated my password resets like a brand… Continue reading <span class="meta-nav">→</span>