Exploring Life & Business with Tracy Landau of MarketPlace
Service: Brand Development
Why premium pet food brands should look to pet supplement shoppers for audience insights
Proactive prevention: Looking to the future of supplements for seniors
Unlocking Insights into the Supplement Consumer: 2022 Trends and Opportunities
Insights into the 2022 supplement consumer’s awareness, attitudes, and behaviors. Continue reading <span class="meta-nav">→</span>
Food Full Circle Podcast: Brand Archetypes
Food Full Circle, presented by MarketPlace, explores the cyclical way in which the food industry is transformed by consumer demand and through products that are increasingly healthy, sustainable, accessible, and delightful. Finally, it unpacks how nutrition industry execs can cultivate meaningful and successful brand experiences—the bridges that connect innovation to consumer and, ultimately, complete this… Continue reading <span class="meta-nav">→</span>
Consumers want it all from immune health products
Protein-fortified coffee beverages
How to Forecast Trends in Food, Pet, and Wellness
Over the course of almost 11 years partnering with food, pet, and wellness companies, I’ve done a fair bit of what I’ll call “trend forecasting.” So, for instance, when we helped a leader in the dog jerky space solve brand architecture and positioning issues, I wanted to make sure that I was looking beyond their… Continue reading <span class="meta-nav">→</span>
Webinar: Emerging Pet Trends Influenced by Human Health and Wellness
Welcome to our Webinar on emerging pet trends. Have you ever encountered a person who looks like their pet? Some speculate that this curious phenomenon may be due to mere-exposure effect. Put simply, people tend to favor the familiar. And as people become more familiar with functional ingredients, sustainability, the microbiome, and beyond, these familiar… Continue reading <span class="meta-nav">→</span>
Human to Pet Nutrition: Emerging Trends in Pet Claim and Attribute Preferences
Part two of our our series on pet parents and their awareness, attitudes related to pet nutrition. Continue reading <span class="meta-nav">→</span>
Synbiotic beverage taps trending categories
White Paper: NEW 2021 Pet Parent Trends & Insights
Emerging Trends From Natural Products Expo West 2021
If conferencing in 2020 was an unpredictable experience, for our team, attending the hybrid Natural Products Expo West brought some welcome familiarity. Maybe it was just our increased comfort level with virtual events after a year full of them, but as we perused the virtual halls of Natural Products Expo Virtual, we could have sworn… Continue reading <span class="meta-nav">→</span>
Brandcrumbs: Brand Strength = Facts + Convictions
(This is part of a series of ongoing posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) I reset two internet passwords this week. I feel more secure now. Better than that, I feel strong—because I treated my password resets like a brand… Continue reading <span class="meta-nav">→</span>
3 tips for marketing functional beverages to the supplement consumer