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Upcoming Webinar: Emerging Pet Trends Influenced by Human Health and Wellness


Have you ever encountered a person who looks like their pet? Some speculate that this curious phenomenon may be due to mere-exposure effect. Put simply, people tend to favor the familiar. And as people become more familiar with functional ingredients, sustainability, the microbiome, and beyond, these familiar topics shape what people seek in pet supplements,… Continue reading <span class="meta-nav">→</span>

Innovative and Disruptive Brands of 2020 in Food and Beverage

Here at the end of a disrupted and disruptive year, we’re looking back with gratitude at some of the good things of the year. Specifically, in this post and following, we’ll be examining some of our favorite discoveries of the year in each of the sectors we serve, in our second annual series on innovative and disruptive brands of… Continue reading <span class="meta-nav">→</span>

Brandcrumbs: Brand Strength = Facts + Convictions

website security question graphic

(This is part of a series of ongoing posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) I reset two internet passwords this week. I feel more secure now. Better than that, I feel strong—because I treated my password resets like a brand… Continue reading <span class="meta-nav">→</span>