Sudon at Work

Sudon believes that the starting point for all effective communication begins with collaboration. This collaboration is borne of his conviction that powerful ideas are the result of smart, sophisticated thinking that’s willing to explore all options. Ultimately, his goal for any work of art, whether a print ad or a trade show booth, is that it communicate a clear, strong, compelling voice.

His expertise lies in his ability to use visual information as a medium for communicating that voice. That expertise is a result of years of creative exploration across many formats, from photography to illustration to web design. No matter the project, Sudon’s willingness to consider all ideas and ability to filter them is what ultimately enables him to produce art that speaks, that communicates, that matters.



Sudon received a BA in Mass Communications as a student in Seoul, South Korea, after which he worked as Marketing Coordinator for NPK, Seoul. Pursuing his passion for airport-quality imitation Asian cuisine, he moved to the states.

As do all artists eventually, Sudon worked as a sushi chef in San Francisco. As do many sushi chefs in San Francisco, Sudon dreamed of working at MarketPlace, and his dream came true.

Also, legend has it that he shot a hole in a New Coke from 100 yards with a slingshot and a coffee bean during military training in South Korea.

Sudon at Home

Sudon roots for the SF Giants, keeps tabs on his family and friends in South Korea, dips both toes into home improvement projects, experiments with cameras that strike a balance between exotic and practical, and enjoys wooden weaponry, especially 剣道. In no particular order.


“As a designer, one of my primary (and enjoyable) tasks is to take complex ideas and communicate them efficiently and beautifully. What’s more challenging, I think, is to take something simple and functional and make it sing, give it an elegance and grace without compromising what it is and does. This lamp achieves that balance, and it inspires me as a result.”

Memorable Meal

If you have the pleasure of meeting Sudon, ask him about Panda Express. He’ll tell you, in a much more animated, interesting way, about his move from San Francisco to St. Louis, during which he stopped at Panda Express every time it showed up on the highway exit signs, sure that it would be the last one he would ever see.

When I am working on a problem, I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution isn’t beautiful, I know it is wrong.

- Buckminster Fuller