Jon at Work
Jon wants to know the truth. His approach to solving a marketing problem is to begin with observation, progress into a robust understanding of stakeholders and related facts, and then uncover insights into awareness, attitude, and behavior. Jon’s go-to solving utensils are field surveys, market reports, data analysis tools, anecdata, and all the coffees.
In sum, Jon believes that truth and understanding are at the foundation of any effective strategic campaign, and he employs the latest in market research methods and technology toward those ends. He brings nearly a decade of research experience to MarketPlace.