Novel Ingredients was ready to launch a new ingredient supporting cognitive health, and they turned to us as their partner for supplement branding to make it happen. The ingredient was unfamiliar to the industry, but backed by strong clinical research, so Novel looked to us to develop supplement branding that would communicate the value of the ingredient and establish it as a desirable component for supplement manufacturers.
The new ingredient was derived from a natural source, silk fibroin, that was previously unfamiliar to the industry, but clinical trials had shown it to be effective in supporting cognitive function and memory. We developed a clean, focused brand identity to communicate these values of cognitive enhancement and clinical support.
To help sell the brand as an enhancement to the labels of branded products, we created product mockups for use as a sales tool. Novel used the mockups to approach key accounts, to help them visualize the value the ingredient could have on a label.
EVENT AND TRADE SHOW MARKETING
We also carried the Cera-Q supplement branding through to Novel’s trade show presence. The imagery served to cross-promote the supplement brand as Novel launched its new corporate brand.
To educate the industry on the new ingredient, we designed content and imagery for a Cera-Q microsite. The site uses custom modules to communicate research findings in an attractive, accessible manner.
To support Novel’s sales team and educate the industry on the new ingredient, we created technical sell sheets to succinctly communicate the value of Cera-Q and the clinical data backing it.
Today, Cera-Q is not only featured in numerous consumer brands, it’s also promoted on front of package for companies from Amazon giant NOW Foods to global skincare and supplement MLM Jeunesse to niche natural players like ProtoFocus. In addition to using our branding to bring added value to their packaging, many of these companies are using the brand and marketing assets we developed to help communicate the value not only of the ingredient but also of the partnership. In short, our Cera-Q supplement branding is achieving both industry and consumer recognition and building value for its parent company.
SO WHAT’S NEXT?