Pet Branding Showcase
Huggibles Branding and Packaging
The Situation
When pet supplement line Huggibles was acquired, the brand owners came to MarketPlace for its rebrand. We (literally) embraced the opportunity to disrupt the online pet supplement space with careful consideration for Amazon as the primary sales channel. Armed with consumer insights, our team got to work repositioning Huggibles as the potent pet supplement designed for more good days—more huggs, more life.
What We Did
We explored an electric color palette and developed an illustration style that breaks through in the pet supplement space. The custom illustrated dog evokes liveliness: headband on, ears flapping, not a care in the world. The hand-drawn typographic logo is nested in a hug—a symbol of love and protection. Efficacy, underpinned by ingredient quality, are reinforced with claims and type lockups. Paired in a way no other pet supplement brand does, Huggibles’ reverberates with energy and vitality.
Today, Huggibles continues to attract new pet supplement shoppers and elicit positive reviews as it expands its product line to additional formats, formulas, pet species, and retail channels.
REVIEWS
From brand partners to media relationships, we’re completely immersed in the pet industry.
Tiny Loves with Bone Broth
The Situation
Each treating occasion—rewarding, training, topping food, or simply to say I adore you—is an invitation to win over dogs and their people. When Farmland Traditions, the makers of Dogs Love Jerky, extended their line of pet treats to include a line of small, meaty treats with the added appeal of bone broth, they returned to brand firm MarketPlace. The approach: Do more with less. Reimagine farmland. Spotlight bone broth. All with love.
What We Did
In designing packaging, MarketPlace simplified the farmland motif with a sunrise silhouette that doubles as an overhead view of a bowl brimming with broth. Each flavor is designated with a color inspired by primary ingredients: The light pink of a chicken fillet. The red of a fresh steak. The orange flesh of a pumpkin. Custom illustrations incorporate give a nod to the Tiny Loves brand name and the window and callouts highlight decision-drivers.
This recyclable packaging ushered the Farmland Traditions brand into a new era—and into new retailers, gaining ground with distribution and sales in pet specialty and online retail channels.
Snubbies for Snub-nosed Dogs
The Situation
An entrepreneur with a track record of ecommerce excellence sought to enter the pet category with a brand of his own: Snubbies. Inspired to improve the lives of snub-nosed dog breeds—including his own bulldogs, Lunchbox and Pretty Girl—Snubbies’ founder sought MarketPlace for pet category and CPG branding expertise. Building on the founder’s personal experience, MarketPlace defined a pet product innovation strategy that connected inspiration to actualization by unearthing audience values, exploring product possibilities, and, ultimately, forming a realized brand.
What We Did
Through Ideation, we were inspired by the founder’s mission to honor and celebrate the uniqueness of brachycephalic dog breeds. With primary research and insights, we distilled the unique needs and aspirations of the audience into product development pathways for Snubbies. Grounded in MarketPlace’s pet supplement and functional ingredient experience, we collaborated with Snubbies’ founder and manufacturing partners to inform soft chew supplement formulation and positioning. And, infusing decades of pet branding expertise, we created the brand and packaging—a manifestation of the founding vision for Snubbies, all for the love of snub-noses.
