Because of our strategic focus and industry experience, clients rely on us for more than ad campaigns and websites. Before making a business move—into a new market, new product category, or new brand position—companies often come to MarketPlace to scope out the scene, sift through the data, and make strategic recommendations. Our background in food market research, as well as insights into pet and health, make us the chosen partner for industry-specific data and analysis.
SUPPORTING MULTI-MILLION DOLLAR FOOD INGREDIENT LAUNCHES
We helped Bunge North America finalize the launch of their expeller-pressed and non-GMO brands with custom consumer research on perceptions of natural oils, as well as insight on key sales targets.
AN EXHAUSTIVE LOOK AT THE BAR MARKET
A flavor company deciding whether to enter the bar market approached us for insight, in response to which we produced a thorough look at the bar segment, including details on the construction of a typical bar, insights on types of brands, and much more.
ACQUISITION VALIDATION FOR PRIVATE EQUITY
We presented private equity firm Thompson Street Capital Partners with a detailed overview of the pet products market prior to acquisition of a contract manufacturer, including recommended sales targets drawn from internal sales data and industry growth figures.
STARTUP ANALYSIS FOR A PET FOOD BRAND
When a startup approached us to help launch a new premium pet food brand, we performed a detailed feasibility study, including an exhaustive category management analysis for select retailers.
PRODUCT ANALYSIS AND CONCEPTS
We performed a feasibility study for a startup looking to create a to-be-determined almond product, including recommendations for the most promising potential product types and business models in both B2B and B2C channels.
Beyond the specific services above, we have completed the following, and other similar, projects:
- Analyzed sales data to give recommendations on product portfolio adjustments
- Managed and reported on digital metrics to determine ROI
- Assessed consumer perception of new label claims
- Coordinated consumer panels for testing of prototypes
- Estimated the market size for a new product or service based on competitive data
MORE THAN NUMBERS
Each of these types of research requires both data and analysis, with real implications for what clients do in their business. As providers of actionable insights, MarketPlace ensures that the research we deliver supports the big decisions you need to make, in product strategy, mergers and acquisitions, and the launch of new businesses. If that sparks any thoughts, please get in touch so we can discuss how our research capabilities can grow your business.
SO WHAT’S NEXT?