We recently began working with Martin Bauer Inc, an integrated division of the Martin Bauer Group, a German-based supplier of herbal and fruit infusions, teas, and tea extracts. Their customers include companies from the tea, beverage, and pharmaceutical industries, and we’re working with them on marketing tea ingredients to help them break into the US market. The first step in introducing them to a new market was creating a visual identity that speaks to the American market while remaining faithful to their umbrella brand. Specifically, we developed an ad campaign, website design, and e-blast template that, together, introduce Martin Bauer Inc. to America in a beautiful, relevant, unified, brand-consistent way. We’re incredibly grateful for the opportunity to introduce a big player in Europe to the US, and we’re very excited about continuing to develop and strengthen the Martin Bauer brand in the US.
AuthorJeremy Huggins is a MarketPlace alum. He oversaw our creative and writing teams, led naming projects, and ensured that all of our brand development work is thorough, thoughtful, and meaningful.