Skip to main content

Brand Complements for Animal Supplements

sheep in field

Over the last few months, we’ve worked alongside a successful B2B brand with over 45 years of experience in trace mineral animal supplements to launch its first consumer brand: TruCare Trace Mineral Supplements. We’ve thoroughly enjoyed working through the brand development process with them, beginning with brand discovery and market research, which led to positioning and concepting… Continue reading <span class="meta-nav">→</span>

Best Pet Marketing Agencies

Who are the best pet marketing agencies? Chances are good that you’re reading this because you searched for “best pet marketing agencies” or something close to it (“pet advertising,” e.g.). That would make perfect sense; though your situation is personal and specific, it’s much easier to start big and narrow from there. This is the… Continue reading <span class="meta-nav">→</span>

10 Things We Loved About Global Pet Expo (Beyond Pet Industry Trends)

Beyond Pet Industry Trends We love pet industry trade shows. From Global Pet Expo to SuperZoo to the Petfood Forum, we attend these industry shows because, as brand development and marketing partners to pet product companies, we’re part of the industry. There are a lot of good trendspotting roundups (rounds-up?) from this year’s Global, so we… Continue reading <span class="meta-nav">→</span>

The Pet Marketing Agency

 The Pet Marketing Agency The pet industry as recession-proof Dogs increasingly anthropomorphized within the family Nutraceuticals making (and will continue to make) serious inroads into the pet food industry Pets with social media accounts Pet food labels mirroring human food labels, typically six to 12 months behind Cat videos The above list isn’t a sampler of pet… Continue reading <span class="meta-nav">→</span>

Arrow