If conferencing in 2020 was an unpredictable experience, for our team, attending the hybrid Natural Products Expo West brought some welcome familiarity. Maybe it was just our increased comfort level with virtual events after a year full of them, but as we perused the virtual halls of Natural Products Expo Virtual, we could have sworn… Continue reading <span class="meta-nav">→</span>
https://calbizjournal.com/what-drives-sustainable-relationships-and-sustainable-brands
https://www.nutritionaloutlook.com/view/what-does-the-natural-products-business-look-like-now-in-the-covid-19-pandemic
Here at the end of 2020, we’re looking back at some of our favorite discoveries of the year in some of the sectors we serve—in this second post of the series, the health and wellness sector, with a focus on dietary supplements. With the COVID-19 pandemic making personal health a topic of daily concern worldwide,… Continue reading <span class="meta-nav">→</span>
In the fall of 2019, we conducted a survey to uncover insights into what consumers want in a supplement brand. These findings were presented at the SupplySide West conference in Las Vegas. To better understand how COVID-19 has affected supplement consumers, we recently conducted a follow-up survey. Our CMO Tracy Landau shared these findings in… Continue reading <span class="meta-nav">→</span>
To better understand how COVID-19 has affected supplement consumers, MarketPlace conducted a study that reveals a perceived link between immunity and gut health. Continue reading <span class="meta-nav">→</span>
https://www.naturalproductsinsider.com/packaging/how-sustainable-packaging-amplifies-cpg-brands
https://www.naturalproductsinsider.com/branding-marketing/understanding-cbd-consumer
https://www.prnewswire.com/news-releases/immunity-and-prevention-top-purchase-drivers-for-supplement-users-during-covid-19-pandemic-marketplace-exclusive-survey-301113221.html
https://www.foodbeverageinsider.com/dairy/dairy-alternatives-must-deliver-flavor-function
Now that 2019 has come to a close, we’re looking back at some of our favorite discoveries of the year in a series of posts covering each of the sectors we serve. In this post, we look at the health and wellness sector, with a focus on human dietary supplements. This is a constantly changing… Continue reading <span class="meta-nav">→</span>
Consumers, first and foremost, want to know that their supplements work and do what they claim to do through felt, improved health and validated 3rd-party clinical data. Continue reading <span class="meta-nav">→</span>
If you’re here, there’s a good chance you were at SupplySide West 2019 and you attended Tracy’s talk, “What Consumers Want in a Supplement Brand.” Firstly, thank you for attending! We hope it was a good use of your time in Vegas, where you otherwise could have been making a serendipitous connection or donning a… Continue reading <span class="meta-nav">→</span>
https://www.naturalproductsinsider.com/supplements/consumer-desires-connection-and-transparency-driving-supplement-ideation-podcast