Consumers want it all from immune health products
Industry: Health + Wellness
Synbiotic beverage taps trending categories
Emerging Trends From Natural Products Expo West 2021
If conferencing in 2020 was an unpredictable experience, for our team, attending the hybrid Natural Products Expo West brought some welcome familiarity. Maybe it was just our increased comfort level with virtual events after a year full of them, but as we perused the virtual halls of Natural Products Expo Virtual, we could have sworn… Continue reading <span class="meta-nav">→</span>
What Drives Sustainable Relationships and Sustainable Brands?
https://calbizjournal.com/what-drives-sustainable-relationships-and-sustainable-brands
What does the natural products business look like through a pandemic?
https://www.nutritionaloutlook.com/view/what-does-the-natural-products-business-look-like-now-in-the-covid-19-pandemic
Innovative and Disruptive Brands of 2020 in Dietary Supplements
Here at the end of 2020, we’re looking back at some of our favorite discoveries of the year in some of the sectors we serve—in this second post of the series, the health and wellness sector, with a focus on dietary supplements. With the COVID-19 pandemic making personal health a topic of daily concern worldwide,… Continue reading <span class="meta-nav">→</span>
MarketPlace and SupplySide’s Education Series 2020
In the fall of 2019, we conducted a survey to uncover insights into what consumers want in a supplement brand. These findings were presented at the SupplySide West conference in Las Vegas. To better understand how COVID-19 has affected supplement consumers, we recently conducted a follow-up survey. Our CMO Tracy Landau shared these findings in… Continue reading <span class="meta-nav">→</span>
How to speak consumers’ language around efficacy
The Impact of COVID-19 on Supplement Consumers
To better understand how COVID-19 has affected supplement consumers, MarketPlace conducted a study that reveals a perceived link between immunity and gut health. Continue reading <span class="meta-nav">→</span>
How Sustainable Packaging Amplifies CPG Brands
https://www.naturalproductsinsider.com/packaging/how-sustainable-packaging-amplifies-cpg-brands
Understanding the CBD Consumer
https://www.naturalproductsinsider.com/branding-marketing/understanding-cbd-consumer
Immunity and Prevention Top Purchase Drivers During COVID-19 Pandemic
https://www.prnewswire.com/news-releases/immunity-and-prevention-top-purchase-drivers-for-supplement-users-during-covid-19-pandemic-marketplace-exclusive-survey-301113221.html
Dairy Alternatives Must Deliver On Flavor, Function
https://www.foodbeverageinsider.com/dairy/dairy-alternatives-must-deliver-flavor-function
Innovative and Disruptive Brands of 2019 in Dietary Supplements
Now that 2019 has come to a close, we’re looking back at some of our favorite discoveries of the year in a series of posts covering each of the sectors we serve. In this post, we look at the health and wellness sector, with a focus on human dietary supplements. This is a constantly changing… Continue reading <span class="meta-nav">→</span>
The Consumer Supplement Market: Attitudes and Awareness
Consumers, first and foremost, want to know that their supplements work and do what they claim to do through felt, improved health and validated 3rd-party clinical data. Continue reading <span class="meta-nav">→</span>