We work alongside our partners to better the lives of people and pets.

Born out of the B2B food ingredients world, we spent our first year as a company helping several B2B food companies market their brands and their products, and in year two, we began doing the same with consumer companies, using our inside knowledge of the B2B world to help those companies navigate the complex issues related to regulation, production, and manufacturing, among many others. 

We’ve helped food and beverage companies of all types and all sizes at all points in the commercial process. Whether developing a product strategy for a multinational agribusiness or commercializing a protein bar for a startup wellness brand, we approach every project with equal care, attention, and enthusiasm. We do that because we love this industry and we’re excited by the work our partners entrust us with. 

Drawing on our expertise in trends for human food and nutrition, we were out in front helping pet and animal brands develop strategies that track with consumer trends. We work in every aspect of pet and animal product branding, from applying palatability research to positioning products for Amazon sales. And, as a diverse group of pet lovers ourselves, we understand the concerns of modern pet parents (not to mention the challenges of photographing a restless pup). 

As the line between food and medicine has blurred in recent years, MarketPlace has been on the forefront of conversations about wellness, clean labels, and nutrition. We’re dedicated trend watchers in VMS, nutraceuticals, cosmeceuticals, and other wellness products, and we’re delighted to have shared in the emergence and growth of the health and wellness industry, helping companies in the industry grow through actionable research and measurable tactics. 

MarketPlace has a special interest in advancing the entrepreneurial spirit, the same spirit that led to our own founding in 2002. For over a decade we have consulted with and advised private-equity firms on acquisitions, and our successes inspired us to develop our own consumer brands in partnership with ingredient companies and manufacturers.