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Every Day is a (Food) Holiday

donuts

As the taste of Thanksgiving fades with the last leftover turkey sandwich, we begin to anticipate the arrival of upcoming holidays and the dishes that will mark those occasions. While Christmas or Hanukkah may come to mind, there are a number of lesser-known holidays right around the corner. Take November 30th, for instance; it’s National… Continue reading <span class="meta-nav">→</span>

Chia is the New Flax

chia seeds

In 2008, flax was all the rage among health-conscious consumers. Declarations of its near-magical powers significantly boosted consumer recognition of this cancer-preventing, menopause-easing superfood. Cooking shows made classic baked goods healthier with the incorporation of flaxseed. Magazines urged consumers to sprinkle it on their cereal and yogurt for an added health boost. Boasting high fiber… Continue reading <span class="meta-nav">→</span>

An Agency with a Booth

environmental design elements

At a recent industry trade show, several attendees asked me, throughout the course of an afternoon, what a food marketing agency does and why an agency would have a booth at a food show. Though my colleagues will tell you I’ve never offered a simple answer in my life, the answers this time really were… Continue reading <span class="meta-nav">→</span>

Marketing the Impossible

cookie dough

We love challenges, whether they’re related to marketing strategy, advertising, brand building, or eating X number of Y in Z minutes. So we especially love it when we partner with a client who enjoys challenges as much as we do. Solazyme Roquette Nutritionals, a new client, is doing amazing things in the food, beverage, and… Continue reading <span class="meta-nav">→</span>