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Particibrands

consumers in market

I love this word: “Particibrands.” Trendwatching.com (an entity I have a strong affection for) defines the Particibrands trend as “to remain relevant, brands have no choice but to follow, adapt to, but most importantly participate in consumer culture, in all its joyous chaos and excitement.” So what does this mean for the food and beverage… Continue reading <span class="meta-nav">→</span>

Fresh Positioning

custom photo of landshire sandwich

Landshire is a manufacturer and marketer of packaged sandwiches and snacks distributed throughout the United States. Landshire had a business-to-business website and needed a consumer-driven website that also promoted their companies’ growing capabilities. Moreover, Landshire was receiving pressure from Walmart to boost sales or face the loss of shelf space. We worked with Landshire to… Continue reading <span class="meta-nav">→</span>

Brand Extension

sweet treats

Baldwin Richardson Foods is a manufacturer of ingredients and products for the industrial and foodservice markets.  Additionally…they produce and market (3) distinct consumer brands.  Challenging?  Yes.  In approaching the development of this new website, our two largest tasks were to 1) develop a brand face for Baldwin Richardson as an identity did not exist and… Continue reading <span class="meta-nav">→</span>

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