A 2021 pet parent survey with implications for pet supplement brands. Continue reading <span class="meta-nav">→</span>
Human to Pet Nutrition: Emerging Trends in Pet Claim and Attribute Preferences
Category: Uncategorized
Upcoming Webinar: Emerging Pet Trends Influenced by Human Health and Wellness
Have you ever encountered a person who looks like their pet? Some speculate that this curious phenomenon may be due to mere-exposure effect. Put simply, people tend to favor the familiar. And as people become more familiar with functional ingredients, sustainability, the microbiome, and beyond, these familiar topics shape what people seek in pet supplements,… Continue reading <span class="meta-nav">→</span>
Synbiotic beverage taps trending categories
Human to Pet Nutrition: 2021 Pet Shopper Statistics
A 2021 pet parent survey with implications for pet supplement brands. Continue reading <span class="meta-nav">→</span>
Emerging Trends From Natural Products Expo West 2021
If conferencing in 2020 was an unpredictable experience, for our team, attending the hybrid Natural Products Expo West brought some welcome familiarity. Maybe it was just our increased comfort level with virtual events after a year full of them, but as we perused the virtual halls of Natural Products Expo Virtual, we could have sworn… Continue reading <span class="meta-nav">→</span>
3 tips for marketing functional beverages to the supplement consumer
Creating children’s food that satisfy the whole family
What Drives Sustainable Relationships and Sustainable Brands?
https://calbizjournal.com/what-drives-sustainable-relationships-and-sustainable-brands
What does the natural products business look like through a pandemic?
https://www.nutritionaloutlook.com/view/what-does-the-natural-products-business-look-like-now-in-the-covid-19-pandemic
A Food Story: The Regenerative Rancher
Over the course of 2019, we’d been having great conversations internally and with several of our partners about the food supply in general and, more specifically, about the future of meat. Given our founding and our focus, we care not only about trends in proteins and meat alternatives but also about large-scale issues like sustainability… Continue reading <span class="meta-nav">→</span>
Innovative and Disruptive Brands of 2020 in Dietary Supplements
Here at the end of 2020, we’re looking back at some of our favorite discoveries of the year in some of the sectors we serve—in this second post of the series, the health and wellness sector, with a focus on dietary supplements. With the COVID-19 pandemic making personal health a topic of daily concern worldwide,… Continue reading <span class="meta-nav">→</span>
Innovative and Disruptive Brands of 2020 in Pet
Here at the end of 2020, we’re looking back at some of our favorite discoveries of the year in some of the sectors we serve. In this final post of the series, we look at the pet and animal category. As it changed so many things, the COVID-19 pandemic changed the pet industry. If the… Continue reading <span class="meta-nav">→</span>
Innovative and Disruptive Brands of 2020 in Food and Beverage
Here at the end of a disrupted and disruptive year, we’re looking back with gratitude at some of the good things of the year. Specifically, in this post and following, we’ll be examining some of our favorite discoveries of the year in each of the sectors we serve, in our second annual series on innovative and disruptive brands of… Continue reading <span class="meta-nav">→</span>
Should I Build an In-house Agency?
These days, marketing requires brands to be highly responsive and integrated in their approach, able to generate the perfect social post at the perfect time or to push updates to their software on a daily and hourly basis. This challenge, among other factors, has driven an increasing number of consumer brands to shift their marketing… Continue reading <span class="meta-nav">→</span>
Brandcrumbs: Why Brand Naming Fails
(This brand naming post is part of an ongoing series of posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) Brand naming is one of my favorite things to do at MarketPlace. I love the process of moving alphanumeric characters from… Continue reading <span class="meta-nav">→</span>