Package Design Preferred 3 to 1

Store brands, over the last two years, have protected or increased their market share in 75% of the top 100 consumer packaged goods categories* For over a decade, private label brands have outpaced national brand favorites in several categories. The economy, to a significant degree, has driven consumers to explore […]

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Particibrands

I love this word: “Particibrands.” Trendwatching.com (an entity I have a strong affection for) defines the Particibrands trend as “to remain relevant, brands have no choice but to follow, adapt to, but most importantly participate in consumer culture, in all its joyous chaos and excitement.” So what does this mean […]

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Design, Vegetable, Miracle

Every Winter I miss the smell of fresh cut grass and the sunny weekends spent down at the creek and find myself wondering, “Why do I live in a part of the country where there are four distinct seasons?” But this Winter, I managed to break that cycle. A friend […]

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