Corporate video or dating profile?

Online dating is difficult due to (among other reasons) its dependence on the written word. It’s difficult, through writing alone, to communicate important things like tone, temperament, and personality—characteristics crucial for compatibility. Photos, too, have significant limitations. Early matching services knew this and used video profiles (a lot of mainstream […]

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A Very (Food) Trendy Thanksgiving

A Thanksgiving menu with a trend-inspired twist While recalling classic dishes that make Thanksgiving meals memorable, we reimagined a classic turkey day menu with inspiration from some of our favorite food trends. From the donut domination of 2013 trends to the predicted popularity of ginger in 2014,  here are a few […]

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Baseball Player or Bar Food?

We live and work in St. Louis, which means that we’re particularly fond of beer and baseball. We love October, and we can regularly be found after-hours gathered in a sports bar enjoying beverages and pub grub and rooting for the Cardinals. Game One of the 2013 World Series is […]

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B2B Marketing, Paula Deen, and Differentiation

One of the best lunches I had in recent months was with Carmen Popescu, Senior Project Coordinator of Pharmaceutical Applications at Roquette America. Our conversation ranged from linguistics to Ceaușescu to tabbouleh to the state of higher education in America to hair care products. Carmen is energetic, witty, and warm, […]

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How to Bring Your Work Home (and Capture it on Video)

Probably the best thing about working at MarketPlace is that most of my passions converge in my office. I get to design websites, study analytics, stay current on social media and video marketing technology, to name a few. When I leave the office, I take those passions with me and […]

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Talk Like There’s No Innovation

I klong weekly. You probably do, too. “Klong” means “a sudden rush of crud to the heart” caused by the realization that you’d said, done, or believed something wrong for a long time. For example, I realized one day years back that I’d been saying and writing the phrase “for […]

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Color, Food, and the Story of Shrimp

Typically, I’m neither for nor against shrimp. This morning, though, I felt very deeply about them. On my drive to work, I listened to a podcast. The specific episode of this podcast deals with color—its nature, how we experience it, why it matters, etc. As color is a crucial issue […]

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Good Design, Like Good People, Inspires Generosity

So, yeah, baby Dwayne is pretty darn cute. We love seeing him this way: happy, secure, and with a great opportunity to beat the systemic forces of homelessness among women and children in St. Louis. We love that Gateway180 entrusts us with the weighty work of helping to ensure that […]

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To Natural Products Expo West and Back

There are probably only two places where you can find a DJ spinning tunes for a baby food brand, a grown man dressed as the Lorax, and a yogurt container the size of a condo. The first is New York’s hottest nightclub, where I’ve never been, and the second, from […]

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Gluten 101: Marketing for the Gluten-Curious

Last year, my (former) physician sent me from his office with a prescription for “eat more bran.” Bran didn’t help. Bran, it turns out, was one of the reasons I had to see the doctor in the first place. As I would learn through self-diagnosis a few weeks later, I […]

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Putting on our Dairy Shoes

“Bring rubber boots”—that was my only advice for Elliott, our multimedia producer, the day before we visited a dairy farm for a video we’re producing. Elliott didn’t listen. Poor Elliott’s shoes. Rough start. But the cows sure were cute. Right, Elliott? We started with an up-close and personal tour of […]

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Translating Hope, Designing Love: G180 and MarketPlace

It has long been a tradition of MarketPlace to partner with organizations that give back to the community. One of our favorites is Gateway 180. Gateway180 :: Homelessness Reversed, located in downtown St. Louis, is a resource for women and children experiencing the unimaginable burden of homelessness. They provide a safe […]

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