Why “Human-Grade”? Investigating a Pet Food Claim

Among the industries we serve, the pet products segment ranks as one of the most dynamic: new products and companies rise and fall on a regular basis, and consumers show themselves willing to at least trial new products frequently. In this ever-changing marketplace, however, pet food and products steadily mirror […]

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The Challenges and Opportunities of a B2E (Business-to-Everyone) Era

“B2B or B2C?” Often among the first things agencies ask their prospective partners is this question of initialisms, delineating whether the company aims to reach an industry or a consumer audience. Conventionally, B2B and B2C marketing share little in terms of technique, channel, or sensibility. A categorical difference in audience […]

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Faster Survey Results With Mobile and Video Capture

We Do Have Time for Faster Survey Results There’s a lot of waiting around in consumer research. Days go by waiting on folks to take your survey. It could take a week for focus group transcripts to arrive. You most likely have no time for that. The CEO definitely has […]

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Digital Advertising: The Best Medium for a Modest Budget?

It’s no secret that launching a brand requires significant investment, from product development and manufacturing to brand development and promotion. And while both consumer and B2B brands can benefit from a healthy media mix, digital marketing endures as one of the most cost-efficient ways to reach the audiences who are […]

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The Ghostbusters Were Wrong: Why Print Isn’t Dead

We’ve all heard the news—PRINT ADVERTISING IS DEAD—and has been for a long time. Egon Spengler, media-astute Ghostbuster, even made the declaration on the big screen more than 30 years ago. We hate to pit the Ghostbusters against our B2B food and ingredient media partners—who are telling us that print […]

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Walking the Walk: Upcoming Trade Shows

Walking the floors of a trade show can be a quick reference for emerging trends, up-and-comers, repositioning of brands in the market, new product launches and innovation, as well as stagnating or declining markets. Trade show participation has long been part of informing our perspective on the industries we serve—food, […]

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Go There: Data-Driven Marketing

Activity trackers have recently been making news with their data collection and aggregation capabilities—most notably, the heatmaps that fitness-tracking app Strava generated and published based on user data from around the world. While the conversation has largely been focused on tracking of military personnel and national security implications, the story […]

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Best Pet Marketing Agencies

Who are the best pet marketing agencies? Chances are good that you’re reading this because you searched for “best pet marketing agencies” or something close to it (“pet advertising,” e.g.). That would make perfect sense; though your situation is personal and specific, it’s much easier to start big and narrow […]

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Brand Complements for Animal Supplements

Over the last few months, we’ve worked alongside a successful B2B brand with over 45 years of experience in trace mineral animal supplements to launch its first consumer brand: TruCare Trace Mineral Supplements. We’ve thoroughly enjoyed working through the brand development process with them, beginning with brand discovery and market research, […]

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The Pet Marketing Agency

 The Pet Marketing Agency The pet industry as recession-proof Dogs increasingly anthropomorphized within the family Nutraceuticals making (and will continue to make) serious inroads into the pet food industry Pets with social media accounts Pet food labels mirroring human food labels, typically six to 12 months behind Cat videos The above list […]

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