Look Good, Feel Good, Brand Good (Valuing a New Website)

We regularly say that a company’s website, designed and developed correctly, is more than a marketing tool; rather, it’s a brand asset that benefits all marcomm efforts and increases profitability for years to come. Typically, we develop websites as a result of or in tandem with a brand identity project (logo, […]

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Nutrition + Convenience + Coziness = Huga

  We’re excited and proud to announce the launch of Hůga. Several months ago, we partnered with (the now-named) Hůga Foods to develop their brand. After an initial conversation about family recipes and gluten-free nutrition, we got to work on the following: • Market assessment • Brand positioning strategy • […]

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MarketPlace + Parker Products

We’re happy to announce that we recently began a partnership with Parker Products, an innovative ingredient producer with a wide range of products encompassing inclusions, flavor systems, and other value-added ingredients. Founded by the creator of the famous “Drumstick” ice cream novelty, Parker has been a source for creativity in the […]

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Dog + Duck (Commander) = Pet Food Brand Development

Pet Food Brand Development After a lot of hard work, we’re proud to announce (and show off a bit of) our partnership with a Midwestern pet food manufacturer and, a bit farther south, Duck Commander. We’ve worked on this dog food (and treats!) project from its infancy, and while there’s […]

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The Sweet Potato Story

We arrived in North Carolina on a Tuesday evening, ready to eat, understand, and film sweet potatoes in all their natural splendor. The eating went well (so, so well), and the understanding was a success (I didn’t know sweet potatoes are so delicate!), but filming the splendor, well, it rained […]

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Speaking the Language of the Food Industry

At MarketPlace, we pride ourselves on being not only a branding and business development firm but also experts in our chosen industries, including food + beverage. Most of the time, we put that expertise to work serving companies within our industries, helping them sell food products, ingredients, or sometimes appliances. […]

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MarketPlace + RiceBran Technologies

We’re excited to announce our partnership with RiceBran Technologies, a leader in food ingredients produced from rice bran. With its innovative technology, RiceBran converts what would otherwise remain unused during the production of white rice into highly nutritious ingredients. RiceBran’s ingredient line includes everything from rice bran oil, which is […]

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Refrigerator Marketing: the True Art of Cold

As Brand Growth Partners to food + beverage, pet + animal, and health + wellness brands, we’ve worked with a lot of perishable products: milk, cookies, and sandwiches, to name a few, along with the colors and ingredients that go into them. But what we’d never marketed was the one […]

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Cookies and a Camera: a Brief Study in Ingredients Marketing

Our client IOI Loders Croklaan recently tasked us with the unveiling of their latest product, a line of colored and flavored shortenings called FuseRite™. Through solid communication and a strategic ingredients marketing plan, we established the following: Primary goals: Stress FuseRite’s versatility; clearly communicate that it makes the job of […]

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Taking the Stress out of Budget Planning Season

The holiday season is staring us down. Seeing Thanksgiving tchotchkes in stores already is stressful, but what’s more stressful about this season is budget planning. If, like us, you’re responsible for marketing products and building brands, this tends to be a precarious time of year, as you’re simultaneously carrying out […]

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SupplySide West 2013, a Food Marketing Feast

From the samples to the demonstrations to the entertainment factor (yes, even the tchotchkes), trade shows make us happy. We especially love trade shows that combine the subject matter and disciplines that hit our collective sweet spot. Perhaps no show does that better than SupplySide West. If you’re reading this, […]

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Content Marketing is for the Dogs

Officially launching a website isn’t the exhale that it used to be. We certainly high-fived and enjoyed the moment recently after we hit the “Publish” button on a new social site for our client FURminator, but we sat right back in our seats after the high-five and got back to […]

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