Marketing Close in A Time of Social Distancing

Here’s something that you don’t need team meetings for: showing empathy to your customers. This is the time to turn off your regularly scheduled posts and to communicate as thoughtfully as possible. To be sure, it’s not insensitive to try to continue business while flattening curves and social distancing, but […]

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Digital Advertising: The Best Medium for a Modest Budget?

It’s no secret that launching a brand requires significant investment, from product development and manufacturing to brand development and promotion. And while both consumer and B2B brands can benefit from a healthy media mix, digital marketing endures as one of the most cost-efficient ways to reach the audiences who are […]

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Add Color to Your Marketing Mix with A White Paper

In my last blog post, I talked about the benefits of print advertising as part of an integrated advertising campaign for B2B companies. In this post, I’ll show you the power of papers – white papers, that is – as part of the mix. Fall is not only PSL season; […]

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