Trends to Look for at IFT14

Trends inform and inspire all of our work. In the food industry, this means knowing when cupcakes are “out” and doughnuts are “in”; what’s happening with the FDA’s decision on the GRAS designation of partially hydrogenated oils (PHOs); and what the next hot protein ingredient will be (could it be microalgae […]

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Regulatory Compliance: from Meh to Marketing

Food Safety Modernization Act Since the Food Safety Modernization Act (FSMA) was signed into law in 2011, the food industry has been faced with the prospect of greatly increased safety and transparency regulations. Today, those changes are still being rolled out—from much more frequent FDA inspections to stricter requirements for […]

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The Basics of Marketing GMOs

Food companies confront no more sensitive topic today than the debates over genetically modified organisms (GMOs). Consumers are deeply concerned, asking questions like “What are GMOs doing to our food supply,” “Are they dangerous,” and, whether they are or not, “Should they be labeled?” Many of us have strong opinions […]

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The Specialty Coffee Trend (& 3 Ways to Upgrade Your Brew)

Specialty coffee is one of the biggest recent trends in beverages. Over the last couple of years, the sector has seen the founding of a new consumer-facing publication, a hot startup mail-order service, and numerous local and, increasingly, national roasters and coffee shops. Specialty coffee has gained something like the […]

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Gluten-Free We Go

Going gluten-free isn’t new to us. As a food branding agency, staying apprised of food industry opportunities and challenges is part of the gig. So, when the chance to attend Gluten and Allergen Free Expo arose, our team was delighted to plan a trip dedicated to partaking in the gluten-free […]

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Eating in America: Trends and Takeaways

Our food industry friends over at IFT posted a fantastic 2013 recap/aggregation of food industry trends in America. Here are a few tidbits that we’ve been discussing internally and with some of our clients recently about eating in America. Trend: What’s most important to Americans when selecting food? Taste (89% […]

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Food Trends: A Taste of 2014

As we look to the New Year, we look forward to new projects, new partnerships, and, of course, new food trends. Here’s a look at the food and beverage trends set to take center stage in 2014. 1) Donuts: Not only have these doughy delights taken 2013 by storm (move […]

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The Transparency Trend

Transparency. It’s what consumers have come to expect from the brands they buy, especially when it involves their food. From the geographic origin of ingredients to how – and by whom – they are grown and harvested, consumers expect more from their loaf of bread than simply to serve as […]

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A Very (Food) Trendy Thanksgiving

A Thanksgiving menu with a trend-inspired twist While recalling classic dishes that make Thanksgiving meals memorable, we reimagined a classic turkey day menu with inspiration from some of our favorite food trends. From the donut domination of 2013 trends to the predicted popularity of ginger in 2014,  here are a few […]

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Baseball Player or Bar Food?

We live and work in St. Louis, which means that we’re particularly fond of beer and baseball. We love October, and we can regularly be found after-hours gathered in a sports bar enjoying beverages and pub grub and rooting for the Cardinals. Game One of the 2013 World Series is […]

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Pumpkin Spice Lattes: the Value of Forced Scarcity

Starbucks has been slinging (can you sling a latte?) its incredibly popular Pumpkin Spice Latte for around a decade. While they didn’t invent the spice combination, they’re at least partially responsible for the increased pumpkin-spicing of our drinks and desserts every fall for the past ten years. Drinks and desserts […]

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SupplySide West 2013, a Food Marketing Feast

From the samples to the demonstrations to the entertainment factor (yes, even the tchotchkes), trade shows make us happy. We especially love trade shows that combine the subject matter and disciplines that hit our collective sweet spot. Perhaps no show does that better than SupplySide West. If you’re reading this, […]

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