Blue Dog BakeryAlthough “all-natural” burst onto the pet treat scene as an innovative claim, it soon became one of many. With an increasingly crowded shelf space and a lack of differentiation, Blue Dog Bakery, the vanguard of natural treat brands, knew it was time to give their FDM brand some […]
TropiClean Pet ProductsTropiClean first came to us as a leader in pet grooming and oral care products looking for support as they launched a major new line. The success of that initiative became a foundation for refining and elevating their brand, resulting in sales growth and renewed relationships with their […]
FURminatorWhat does it take to evolve a successful, beloved pet brand? Among other things, it requires a genuine understanding of the brand and its audience, the ability to fine-tune a company’s story, a partnership with a pet marketing agency built on communication and trust, the skill to get it all […]
FieldmadeMarketPlace was approached by a pet food industry insider who had manufacturing in place, industry relationships, and the option to leverage a license with the Duck Commander brand. What this partner didn’t have was a consumer-driven mandate to develop a new pet food brand, let alone a brand to introduce. […]
Because of our strategic focus and industry experience, clients rely on us for more than ad campaigns and websites. Before making a business move – into a new market, new product category, or new brand position – companies often come to MarketPlace to scope out the scene, sift through the data, and make strategic recommendations. Our background in food market research as well as insights into pet and health make us the chosen partner for industry-specific data and analysis.