Blue Dog BakeryAlthough “all-natural” burst onto the pet treat scene as an innovative claim, it soon became one of many. With an increasingly crowded shelf space and a lack of differentiation, Blue Dog Bakery, the vanguard of natural treat brands, knew it was time to give their FDM brand some […]
TropiClean Pet ProductsTropiClean first came to us as a leader in pet grooming and oral care products looking for support as they launched a major new line. The success of that initiative became a foundation for refining and elevating their brand, resulting in sales growth and renewed relationships with their […]
KinetiqOur partnership with Novel Ingredients gave us the opportunity to develop brands for several of their proprietary supplement ingredients. Their citrus aurantium extract, used for energy and improved exercise performance, had been popular for over a decade, but it had a complicated regulatory history and a rather tired and clinical […]
The-brand-now-known-as-Hůga approached us with a prototype product based on old family recipes and a passion for healthy, satisfying foods. With our branding help, a few months later they had an eye-catching identity and shelf space at several well-known retailers, and were well on their way to brand success.
FieldmadeMarketPlace was approached by a pet food industry insider who had manufacturing in place, industry relationships, and the option to leverage a license with the Duck Commander brand. What this partner didn’t have was a consumer-driven mandate to develop a new pet food brand, let alone a brand to introduce. […]
LandshireValuable shelf space is hard to come by. Once won, it must be protected. It must be protected from market challengers, and it must be protected from what we sometimes call “package apathy.” This protection must consider consumer concerns, market trends, and retailer shifts, and it must act quickly, especially […]
Novel Ingredients was ready to launch a new ingredient supporting cognitive health, and they turned to us as their partner for supplement branding to make it happen. The ingredient was unfamiliar to the industry, but backed by strong clinical research, so Novel looked to us to develop supplement branding that would communicate the value of the ingredient and establish it as a desirable component for supplement manufacturers.
Prairie FarmsLost market share and a compromised position are symptoms. They indicate, more than anything else, a lack of health at a company’s most fundamental level: the brand level. For one major Midwest dairy cooperative, the dilution of its 70-year-old identity required a full-service approach to its brand to keep […]