Parker ProductsAs Parker Products launched a significant transition in their distribution model and product line, they approached us for their first major brand refresh since their founding in 1926 by I.C. Parker, creator of the “Drumstick” ice cream novelty. Strategy After conducting a thorough competitive and industry review, surveying stakeholders, […]
Novel IngredientsNovel Ingredients engaged us as their nutraceutical branding partner shortly after a leadership change. New leadership had developed a business strategy aimed to move the company from its previous model as a specialized ingredient supplier to a more value-added position as a vertically integrated partner. Working as their external […]
KinetiqOur partnership with Novel Ingredients gave us the opportunity to develop brands for several of their proprietary supplement ingredients. Their citrus aurantium extract, used for energy and improved exercise performance, had been popular for over a decade, but it had a complicated regulatory history and a rather tired and clinical […]
A new Dutch company creating sustainably sourced protein ingredients from water lentils approached us for nutrition branding to help them take this new ingredient to the American market. After creating the Aquible brand, we eagerly anticipate the embrace of this new ingredient around the industry.
FlavorHealth came to us to launch a new brand: a natural flavor company focused on making foods and beverages healthier and better tasting. With only the name, a temporary logo, and product offering established, the company needed brand assets in a very short time to launch at a critical trade show. Seeing the potential of the technology, we immediately got to work.
FieldmadeMarketPlace was approached by a pet food industry insider who had manufacturing in place, industry relationships, and the option to leverage a license with the Duck Commander brand. What this partner didn’t have was a consumer-driven mandate to develop a new pet food brand, let alone a brand to introduce. […]
Planet Wings came to us as a regional chain with a tired, dated brand. They needed to attract more franchisees and better compete with the new wave of restaurants employing modern fast casual branding to elevate their offerings and win new customers. Drawing on our breadth of expertise and deep knowledge of the consumer, we helped them comprehensively refurbish their brand, from logo to product offering and beyond.
Delavau Food PartnersDelavau came to us in the wake of major leadership changes, at a time when they were re-assessing the equity of their brand as a supplier of ingredient technologies to food and pharmaceutical brands. Despite having been around since 1847, the brand had little to no awareness, especially […]
Novel Ingredients was ready to launch a new ingredient supporting cognitive health, and they turned to us as their partner for supplement branding to make it happen. The ingredient was unfamiliar to the industry, but backed by strong clinical research, so Novel looked to us to develop supplement branding that would communicate the value of the ingredient and establish it as a desirable component for supplement manufacturers.
Delavau Pharmaceutical PartnersDelavau came to us as a long-established brand (since 1847!) as they launched a new manufacturing process and began the process of segmenting their business into two divisions focused on food and pharmaceutical marketing. We helped them accomplish that segmentation into Delavau Pharmaceutical Partners and Delavau Food Partners, […]
Prairie FarmsLost market share and a compromised position are symptoms. They indicate, more than anything else, a lack of health at a company’s most fundamental level: the brand level. For one major Midwest dairy cooperative, the dilution of its 70-year-old identity required a full-service approach to its brand to keep […]