Ingredient Marketing
that Intrigues

Parker ProductsAs Parker Products launched a significant transition in their distribution model and product line, they approached us for their first major brand refresh since their founding in 1926 by I.C. Parker, creator of the “Drumstick” ice cream novelty. Strategy After conducting a thorough competitive and industry review, surveying stakeholders, […]

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A Fresh Pet
Brand Strategy

TropiClean Pet ProductsTropiClean first came to us as a leader in pet grooming and oral care products looking for support as they launched a major new line. The success of that initiative became a foundation for refining and elevating their brand, resulting in sales growth and renewed relationships with their […]

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Heating Up a
Cold Web Presence

True Residential Designed and developed correctly, a website is more than a marketing tool; it’s a brand asset that benefits all marcomm efforts and increases profitability for years to come. That type of website requires business intelligence, brand strategy, audience insight, and the specialized skills of a team of experienced […]

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The Making of
a Household Name

FURminatorWhat does it take to evolve a successful, beloved pet brand? Among other things, it requires a genuine understanding of the brand and its audience, the ability to fine-tune a company’s story, a partnership with a pet marketing agency built on communication and trust, the skill to get it all […]

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The Evolution of
a Legacy Brand

Virginia DareVirginia Dare had branding that dated back most of a century, and a set of marketing assets that, while not quite that old, weren’t serving the company well. As a leader in the food industry for flavors, Virginia Dare knew they couldn’t entrust their brand to just anyone — […]

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Growing with
MarketPlace

Our relationship with Bunge North America, one of the world’s largest ingredient companies, has been a long and fruitful one. Our deep knowledge of the industry and their business has helped us define opportunities for them and allowed us to respond quickly to their needs, making us a partner for both their business strategy and marketing efforts. As the food industry partner for Bunge branding in North America, we’re thrilled to support their continued growth.

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Brand Success
that Tastes Sweet

Carolina Innovative Food IngredientsCarolina Innovative Food Ingredients (or, as we lovingly call them, CIFI) came to MarketPlace without much more than a logo, a name, and an exciting product: American-made sweet potato ingredients, the first of their kind. Our challenge? To introduce this appealing-but-unknown ingredient brand to the industry.Strategy For […]

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Hey Brand

Hey Boo Jams, a startup bringing Srikaya (Indonesian coconut jam) to the United States, had a great brand and product, but needed visual assets and a social strategy to help get traction in the market. After tasting their delicious jams, we were happy to say “hey, brand!” to Hey Boo.

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Actionable Insights:
Market Research

Because of our strategic focus and industry experience, clients rely on us for more than ad campaigns and websites. Before making a business move – into a new market, new product category, or new brand position – companies often come to MarketPlace to scope out the scene, sift through the data, and make strategic recommendations. Our background in food market research as well as insights into pet and health make us the chosen partner for industry-specific data and analysis.

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