Rewarding Dog Treat
Branding & Packaging

Blue Dog BakeryAlthough “all-natural” burst onto the pet treat scene as an innovative claim, it soon became one of many. With an increasingly crowded shelf space and a lack of differentiation, Blue Dog Bakery, the vanguard of natural treat brands, knew it was time to give their FDM brand some […]

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A Fresh Pet
Brand Strategy

TropiClean Pet ProductsTropiClean first came to us as a leader in pet grooming and oral care products looking for support as they launched a major new line. The success of that initiative became a foundation for refining and elevating their brand, resulting in sales growth and renewed relationships with their […]

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Heating Up a
Cold Web Presence

True Residential Designed and developed correctly, a website is more than a marketing tool; it’s a brand asset that benefits all marcomm efforts and increases profitability for years to come. That type of website requires business intelligence, brand strategy, audience insight, and the specialized skills of a team of experienced […]

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The Making of
a Household Name

FURminatorWhat does it take to evolve a successful, beloved pet brand? Among other things, it requires a genuine understanding of the brand and its audience, the ability to fine-tune a company’s story, a partnership with a pet marketing agency built on communication and trust, the skill to get it all […]

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Cozy Branding
For Cozy Snacking

The-brand-now-known-as-Hůga approached us with a prototype product based on old family recipes and a passion for healthy, satisfying foods. With our branding help, a few months later they had an eye-catching identity and shelf space at several well-known retailers, and were well on their way to brand success.

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Four Formulas for
Pet Food Success

FieldmadeMarketPlace was approached by a pet food industry insider who had manufacturing in place, industry relationships, and the option to leverage a license with the Duck Commander brand. What this partner didn’t have was a consumer-driven mandate to develop a new pet food brand, let alone a brand to introduce. […]

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Elevating Fast Casual

Planet Wings came to us as a regional chain with a tired, dated brand. They needed to attract more franchisees and better compete with the new wave of restaurants employing modern fast casual branding to elevate their offerings and win new customers. Drawing on our breadth of expertise and deep knowledge of the consumer, we helped them comprehensively refurbish their brand, from logo to product offering and beyond.

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Judge A Sandwich
By Its Cover

LandshireValuable shelf space is hard to come by. Once won, it must be protected. It must be protected from market challengers, and it must be protected from what we sometimes call “package apathy.” This protection must consider consumer concerns, market trends, and retailer shifts, and it must act quickly, especially […]

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Memorable
Supplement Branding

Novel Ingredients was ready to launch a new ingredient supporting cognitive health, and they turned to us as their partner for supplement branding to make it happen. The ingredient was unfamiliar to the industry, but backed by strong clinical research, so Novel looked to us to develop supplement branding that would communicate the value of the ingredient and establish it as a desirable component for supplement manufacturers.

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Hey Brand

Hey Boo Jams, a startup bringing Srikaya (Indonesian coconut jam) to the United States, had a great brand and product, but needed visual assets and a social strategy to help get traction in the market. After tasting their delicious jams, we were happy to say “hey, brand!” to Hey Boo.

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Actionable Insights:
Market Research

Because of our strategic focus and industry experience, clients rely on us for more than ad campaigns and websites. Before making a business move – into a new market, new product category, or new brand position – companies often come to MarketPlace to scope out the scene, sift through the data, and make strategic recommendations. Our background in food market research as well as insights into pet and health make us the chosen partner for industry-specific data and analysis.

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Selling the Farm
by Selling the Farmers

Prairie FarmsLost market share and a compromised position are symptoms. They indicate, more than anything else, a lack of health at a company’s most fundamental level: the brand level. For one major Midwest dairy cooperative, the dilution of its 70-year-old identity required a full-service approach to its brand to keep […]

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